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IBM is with you on the Path to Smarter Commerce

Martin Rose |   | Tags:  martin_rose bva smarter_commerce
0 Comments  |  1,684 Visits

Starting a large and complex project is often daunting, and launching your organisation down the path to smarter commerce is no exception; fundamentally altering the way you interact and manage your relationship with customers. To simplify the process, we have developed a number of short and targeted engagement projects to ... Read more

   
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The Launch of Smarter Commerce

Will Duckworth |   | Tags:  smarter_commerce will_duckworth
0 Comments  |  833 Visits

There is no denying  we have entered the age of the empowered customer. Customers and consumers today have near infinite access to information that can instantly be shared with the world; the 230 million daily Twitter updates illustrate this. Additionally, expectations of service, price and delivery are soaring, forcing sellers ... Read more

   
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Fostering Lasting Connections

Jarther Taylor |   | Tags:  cmo_study cmo jarther_taylor marketing
0 Comments  |  888 Visits

The 2011 IBM CMO study revealed that improving loyalty and brand advocacy is the leading priority for 2/3 CMOs globally.   The question is how to develop authentic relationships between a brand and its customers that address this priority.  Our experience suggests that the process is not simple, requiring insights and ... Read more

   
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Delivering Value to Empowered Consumers

Jarther Taylor |   | Tags:  cmo jarther_taylor cmo_study marketing
0 Comments  |  675 Visits

 In my previous post, I mentioned the recent launch of the inaugural IBM CMO study and the three primary areas of focus CMOs both globally and across Australia and New Zealand. The first is the necessity for CMOs to find new and innovative ways of delivering value to empowered consumers.Interestingly, ... Read more

   
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Moving from Social Media to Social CRM [Part 2]

Hersh Sahai |   | Tags:  smarter_consumer crm cmo_study social_media strategy
0 Comments  |  1,518 Visits

“What’s your social media strategy?” This is now the burning question across all consumer-facing industries. Righty so, it seems. One would hardly want to open new channels to their customers without being able to understand and communicate the benefit to doing so. An article in the Harvard Business Review asked readers this very question, pressing ... Read more

   
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