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Capitalising on the Smarter Consumer

Ian Wong |   | Tags:  retail ian_wong smarter_commerce cmo_study
0 Comments  |  864 Visits

Over the past decade, we have witnessed the accelerating use of technology by consumers, a change that has fundamentally altered the shopping process.The recent study by IBM Global Business ServicesCapitalising on the Smarter Consumer reveals the challenges ahead for the traditional Australian retail distribution channel. The internet allows consumers to ... Read more

   
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Perspectives on Day 1 of the AMI 2011 Conference

Jarther Taylor |   | Tags:  cmo_study marketing jarther_taylor
0 Comments  |  769 Visits

Our team attended the Australian Marketing Institute Annual Conference in Sydney:  What a fantastic opportunity to discuss marketing’s current trends and those that will affect how we do business tomorrow. As one would expect, the Conference attracted some really engaging speakers who encouraged the audience to think smarter (excuse the ... Read more

   
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Moving from social media to Social CRM

Hersh Sahai |   | Tags:  social_media hersh_sahai cmo_study strategy crm
1 Comments  |  1,330 Visits

As it turns out, it is rather difficult to overstate the pervasiveness of social media.  After all, it is undeniable that the way in which we interact online with each other and within our community has transformed enormously over the past five years.  From presidential elections to tackling crime, from landing a job to obtaining a ... Read more

   
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From Mad Men to Math Men

Jarther Taylor |   | Tags:  marketing cmo cmo_study jarther_taylor
1 Comments  |  1,068 Visits

Marketers are shifting from Mad Men to Math Men (and women). With the proliferation of new channels and devices and the data generated by them making the "marketing" of the popular TV Series Man Men no longer good enough.  Marketing has become exponentially more technology and data driven. This does ... Read more

   
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Digital Transformation - The new consumer game of “many-to-many”

Matt English |   | Tags:  cmo_study matt_english social_media
0 Comments  |  952 Visits

Think of a game of doubles tennis. There is a team of two players at each end of the playing court with well defined governance around how those players compete and play to win. Now imagine that same tennis court where there are say five or six players at each ... Read more

   
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