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Creating a 'System of Engagement' that maximises value creation at every touch

Simon Crisp |   | Tags:  cmo_cio_bao_business customer_analytics value_creation analytics simon_crisp
0 Comments  |  1,849 Visits

It comes almost without question that the digital revolution has forever changed the balance of power between the customer and the organisation, putting customers in charge of the relationship. To further support this customers are faced with a plethora of technologies at their disposal to interact with organisations in real ... Read more

   
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Understanding Customers as Individuals

Graham Kittle |   | Tags:  smarter_marketing customer_analytics graham_kittle bao cmo_cio big_data
0 Comments  |  5,108 Visits

Today, many organisations are struggling to stay relevant to their customers.  The rise of digital technology and the more socially connected customer has put pressure on brands to sustain a long term relationship with their consumers - especially one which provides benefits and value to both parties.   Digital technology ... Read more

   
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Collaboration between the CIO and CMO essential

Steve Bingham |   | Tags:  steve_bingham business_analytics analytics cmo_cio big_data bao
0 Comments  |  1,812 Visits

Many analysts and industry experts are predicting that the CMO will spend more on technology than the CIO by 2017 (Gartner 2012).  So what has caused this shift and why is technology proving to be essential to the future success of the CMO? There are a number of reasons and ... Read more

   
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The shifting Australian Retail Environment

Brock Douglas |   | Tags:  e-marketing australian_retailers omnichannel retail mobile brock_douglas mobile_commerce omni_channel multichannel smarter_commerce multi-channel city_beach
0 Comments  |  3,199 Visits

The way consumers shop is changing – swapping high street retailers and shopping centres for the anytime, anywhere and anyhow convenience of multi-channel retailers. Currently, we are seeing an unprecedented change in consumers shopping behaviours, consumers want the ability to purchase items online using their laptops, smartphones and tablet devices, ... Read more

   
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Do you really need a new AMS strategy?

Brett Squires |   | Tags:  ibm brett_squires ams strategy
0 Comments  |  2,261 Visits

Application Management Services have been around for quite a while now. It’s become like that well worn suit. Comfortable, predictable, perhaps a little frayed on the edges, but it’s got you through and seems to have another year in it at least. In fact, you’ve probably got a wardrobe full ... Read more

   
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Teleworking: The office of the future

Steve Bingham |   | Tags:  teleworking australia's_digital_futur... steve_bingham
0 Comments  |  2,609 Visits

It is National Telework Week where working away from a central office location is expected to be the workplace of the future. Julia Gillard also announced this week a commitment to have 12 per cent of the Australian Public Service regularly working from home using high-speed broadband by 2020.   ... Read more

   
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Becoming an information-led organisation – Financial Services Part 2/2

Amit Bansal |   | Tags:  financial_services banking analytics amit_bansal business_analytics bao
0 Comments  |  1,822 Visits

Earlier in the week I discussed the need for financial services institutions to transform themselves into information-led organisations (Click here to read last week’s blog). I followed this by discussing two of the four key imperatives for consideration when making this transition. In this blog I will go into detail ... Read more

   
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Becoming an information-led organisation – Financial Services Part 1/2

Amit Bansal |   | Tags:  amit_bansal banking analytics customers financial_services
0 Comments  |  2,087 Visits

Within the banking industry there is on going discussion concerning the hidden opportunities that ‘big data’ can unlock. Many financial institutions are now looking to take advantage of ‘big data’ by transforming themselves into information-led organisations. Organisations that have already begun their transformations are seeing immediate improvements in the quality ... Read more

   
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Thinking like a retailer you can bank on

Kevin Jury |   | Tags:  kevin_jury banks marketing customers banking analytics
0 Comments  |  1,713 Visits

Increasingly saturated markets, competition locally and globally, regulation, economic pressures and empowered consumers are just a handful of factors that impact Australian organisations on a daily basis. To compete in this environment, organisations need to become smarter in the way they engage with their customers. Effective use of customer data ... Read more

   
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High-speed broadband to the rescue of the resources boom

Sarah Adam-Gedge |   | Tags:  australias_digital_future sarah_adam-gedge natural_resources
0 Comments  |  1,358 Visits

A recent report from Variant Perception titled ‘Australia: The Unlucky Country’ argues that Australia faces a classic case of Dutch Disease, the erosion of capability that flows from a resources boom and an overvalued exchange rate.  The resources boom has shielded much of the Australian economy from the post GFC ... Read more

   
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IBM's Vision: The Future of Mining

Henry Vila |   | Tags:  mining henry_vila smarter
0 Comments  |  1,635 Visits

Fuelled largely by growth in developing economies, the world's demand for minerals and other natural resources is constantly increasing. Traditional approaches to mining will not be effective in a world where increased competition and resource scarcity will continue to put pressure on mining ventures. A smarter approach to mining is ... Read more

   
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Analytics and the Future of Natural Resources

Fergal Murphy |   | Tags:  analytics natural_resources fergal_murphy
0 Comments  |  1,590 Visits

It is predicted that in the next 25 years global energy requirements will increase by up to 50%. This dramatic growth in power requirements will require natural resource organisations to continually locate and extract new reserves of oil, gas, uranium and coal. Unfortunately, many of the ‘easy to get’ resources have ... Read more

   
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Making the oil and gas industry a little 'smarter'

Henry Vila |   | Tags:  smarter_energy transformation henry_vila strategy
1 Comments  |  1,744 Visits

With the continuous increase in global energy requirements, the exploration of new oil and gas fields is shifting to increasingly challenging sites. Today's exploration methods achieve only 10% success in the search for new fields, with only one of every three wells yielding commercially viable quantities of oil or gas. ... Read more

   
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How can your organisation get the most out of its Partnerships?

Paul Miller |   | Tags:  ceo_study paul_miller ceo_connect
0 Comments  |  1,199 Visits

Over the past few years, external partnering has become increasingly prevalent, and will continue to be prevalent with more than two-thirds of CEOs intending to do so in the next 3-5 years. The 2012 CEO Study feedback has shown that high revenue growth and high profitability companies partner 28% more ... Read more

   
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