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Time to Sink or Swim for the Australian Media Industry

Brock Douglas |   | Tags:  linkedin australian_media_industry data advertising mobile google media internet personalised analytics brock_douglas facebook media_industry big_data customer_experience digitisation
0 Comments  |  1,260 Visits

In Australia we are witnessing dramatic changes in many long standing industries. One such industry under going rapid change is the Australian media industry. These changes are occurring now and they are occurring quickly. IBISWorld predicts the demise of traditional media such as newspaper & magazine publishing along with TV, ... Read more

   
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How to respond to the changing consumer? Mobile & Omni-channel

Will Duckworth |   | Tags:  showrooming will_duckworth customer_experience data mobile consumer omni_channel
0 Comments  |  1,162 Visits

There continue to be more interesting findings presented in this year’s IBM Smarter Consumer Study around key consumer trends and what they mean for businesses. For me, the study highlights three significant revelations concerning Australian retail and consumer behaviours: the rise of the ‘Apathetic’ consumer, the increase in mobile & social commerce and ... Read more

   
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Big Data could mean big rewards for Banks

Farhan Syed |   | Tags:  customer financial_services data big_data analytics banks farhan_syed finance banking
0 Comments  |  1,042 Visits

Interpretations of the frequently heard buzz words “Big Data” can mean many things to many individuals. The confusion lies in its ability to provide solutions to long-standing business challenges for companies of all shapes and sizes. Many companies and clients that I come across are still sceptical about their ability ... Read more

   
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The Tightrope: Balancing personalised consumer experiences with data security

Brock Douglas |   | Tags:  personalisation data_security security brock_douglas analytics data fraud smarter_consumer_stucdy
0 Comments  |  869 Visits

The Smarter Consumer demands personalisation but wont compromise security. The 4th Annual Smarter Consumer Study released last week continues to deliver interesting insights. The study by the IBM Institute for Business Value surveyed more than 26,000 consumers globally and 1,976 from Australia. While I considered many findings to be worthy of mention, here ... Read more

   
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Capitalising on Mobile Moments

Brock Douglas |   | Tags:  apple geo_tagging mobile_moment mobile australian_open location_based brock_douglas smartphones application customer_experience app
0 Comments  |  1,156 Visits

Increasing internet speed (4G & Broadband), advancements in mobile devices and the applications they run are all factors driving increasingly sophisticated and relevant mobile experiences for customers. These advances offer organisations the opportunity to harness this technology and capitalise on mobile moments. What is a mobile moment? A mobile moment refers ... Read more

   
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From Transactions to Relationships: Connecting with a Transitioning Shopper

Ian Wong |   | Tags:  personalisation smarter_consumer showrooming ian_wong empowered_consumer retail omni_channel brand brick_mortar
0 Comments  |  1,186 Visits

What do retailers have to do to win over today’s empowered consumer?  I believe that retailers must use a combination of technology, information and old fashion retail intuition to provide the consumer with innovative and relevant experiences. Now in its fourth year, the IBM Smarter Consumer Study is a survey conducted with 1,976 ... Read more

   
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Digital disruption drives need for business change

Steve Bingham |   | Tags:  digital steve_bingham facebook mobile apps digitial_transformation analytics social_media
0 Comments  |  1,314 Visits

With over 5 billion mobile devices world-wide and over a quarter of the global population online* it is hard to ignore the power of digital. Downloads of mobile applications, or “apps,” are expected to surge from 11 billion in 2010 to 77 billion in 2014**. The mobile revolution is here, connectivity, ... Read more

   
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Data is driving the customer experience

Brock Douglas |   | Tags:  multichannel telco customer_experience multi-channel retail big_data omni_channel omnichannel commerce multi_channel analytics brock_douglas
0 Comments  |  1,604 Visits

Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data across channels. Organisations that are not using data are missing ... Read more

   
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Customer Centricity wins the Empowered Consumer

Farhan Syed |   | Tags:  experience customer service banking consumer social brand
0 Comments  |  1,582 Visits

There is no doubt who is control when it comes to the customer experience. Enabled by technology, consumers know virtually everything about their suppliers/service providers whether it’s their bank, retailer or electricity provider and have the power to make or break a brand. This is the era of the empowered ... Read more

   
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Analytics: The real-world use of Big Data

Simon Crisp |   | Tags:  simon_crisp smarter_analytics analytics big_data bao
0 Comments  |  1,434 Visits

An organisation protecting themselves against insurance fraud, determining the optimal placement for a multimillion dollar wind turbine, and a supermarket’s ability to schedule price reductions to sell perishable products before they spoil. How are these situations connected? The answer lies in transforming big data into analytical insight. In today’s globally integrated economy, ... Read more

   
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Driving top-line growth by bringing Science to the art of Marketing Part 2/2

Farhan Syed |   | Tags:  data farhan_syed consumers smarter_marketing analytics
0 Comments  |  863 Visits

Part II:   Following my previous post on driving top line growth through insightful application of customer analytics (click here to view my last entry), this post will discuss four organisational capabilities and associated strategies to help organisations in their pursuit for deeper customer insight. IBM has identified these four as ... Read more

   
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Driving top-line growth by bringing Science to the art of Marketing Part 1/2

Farhan Syed |   | Tags:  data consumers analytics farhan_syed
0 Comments  |  994 Visits

Part I: Each day, consumers and enterprises create 2.5 quintillion bytes of data- and 90% of this has been created in the last two years alone. This data can come from everywhere; from posts on social media websites and point of sale (POS) data to e-mail content and mobile GPS signals. ... Read more

   
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Four tips to capitalise on the ‘Showroomer’

Brock Douglas |   | Tags:  social show_room retail wifi social_media order_management omni_channel multi_channel smarter_commerce online brock_douglas qr_code
0 Comments  |  2,096 Visits

 Many retailers are beginning to adopt omni-channel strategies with the intent of creating a unified customer experience across both digital and physical spaces.  Despite this, many are finding it difficult to hold onto their customers citing diminishing loyalty as a major reason (Along with increased competition, GST threshold and currency ... Read more

   
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Sink or Swim? Ginni’s 18 month charter for the CMO and CIO

Jarther Taylor |   | Tags:  big_data symposium cmo_cio analytics
0 Comments  |  1,067 Visits

During  this week’s IBM CMO + CIO Leadership Symposium held in Sydney on the 12th of February, we were fortunate to be joined by Ginni Rometty (Chairman, President and CEO), Jeanette Horan (Vice President and CIO) and Jon Iwata (Senior Vice President, Marketing and Communications).  These speakers shed light on ... Read more

   
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