In case you haven't seen it yet, here's the new IBM Cloud Computing ad on TV.
My favorite part is when a little girl goes "It's Whaaat?" after the definition of Cloud Computing as, "A workload-optimized service management platform enabling new consumption and delivery models."
Everyone's searching for the gem of definition that most succinctly defines Cloud. I have to admit I was rickrolled by John Willis (@botchgalupe) on Twitter when he tweeted a link to Harry Potter's definition of Cloud. Good one! I enjoyed the humor of the day.
In the IBM video, I like how the definition of Cloud instead evolves to what Cloud does for you, what it helps you solve (It's email, lowers energy bill, shares pictures, predicts traffic patterns, helps me collaborate and develop software, understands risks" ). This focus demonstrates the Smarter Cloud perspective in line with the larger Smarter Planet theme.
But one of the most interesting concepts in the video was the "My Cloud" thing, indicating that we personalize and customize our experiences, almost like a Build-a-Bear Workshop. "My Cloud says, 'I'm glad you're my friend. What shall we do today?'" The scary, convoluted IT definition all of a sudden becomes a warm and fuzzy teddy bear. :)
While the semantic discussions of Cloud will no doubt continue to thrive, the move to focus on the whys and whats of Cloud opens the door to a wider audience (like the little girl whose Cloud shares pictures) and wider threads of interesting conversations.
In the spirit of the popular "What's Yours Like?" game, I'm interested in hearing what "Your Cloud" view is. How would you complete this phrase?: "My Cloud is..."