Cloud computing is a often referenced as a game changer. And today clients are increasing their adoption of Software as a Service (SaaS), driven by ease of deployment, flexibility, scalability and predictable pricing models. To remain competitive, independent software vendors (ISVs) must define and execute their SaaS strategy, either exclusively or as an alternative to on-premise deployment. Most ISVs recognize this and are currently evaluating how to integrate cloud into their businesses. There's no question that cloud computing can help facilitate the development process, streamline delivery and closely align investment with revenue. However this does not eliminate the challenge of successfully integrating cloud.
A new white paper from Stratecast, a division of Frost & Sullivan, examines the evolving cloud-based SaaS market looking at the benefits and also what ISVs need to be mindful of on their path to cloud computing. You'll also get a view of the IBM SaaS Specialty Program as a useful option for ISVs who are looking for assistance to build and execute a SaaS strategy. Read about one business partner's success with SaaS.
IBM offers support every step of the way. To learn more, visit ibm.com/partnerworld/saas or email us at email@example.com.
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New Cloud Computing initiatives for IBM Business Partners announced at PartnerWorld Leadership Conference
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Cloud computing has matured to a point where it's fully considered mainstream. It's a major growth opportunity for IBM and our Business Partners.
At the PartnerWorld Leadership Conference today, IBM shared strategies and new opportunities to help our Business Partners grow their businesses in the area of cloud computing to help our partners gain the skills, prove they have them, work more closely with each other and IBM, and be rewarded as they leverage IBM technology with their cloud offerings.
While IBM becomes recognized as a market leader in cloud, our Business Partners play a critical role in delivering private and public cloud applications and solutions to clients. Our clients expect to work with the best in the industry. And with many IT vendors looking to grow their businesses via the cloud, credibility and experience are key factors for customers looking to adopt a cloud computing strategy.
The news today centers around two initiatives:
1) The IBM Cloud Computing Specialty - a single program that will create the IT industry’s broadest ecosystem of companies working together to provide a comprehensive set of cloud computing services and offerings for clients of all sizes and industries. It provides IBM Partners with one umbrella program that helps them work with IBM and support their growth through cloud. IBM built the Cloud Specialty based on what our partners said they wanted from IBM, and at the top of list where the opportunities to network with each other and to get closer to IBM and our cloud strategy.
Earlier this year IBM announced the availability of the IBM Industry Specialty. The IBM Industry Specialty provides training plus sales, marketing and technical resources to help ISVs grow their business in specific industries including financial services, telecommunications, healthcare, retail and energy and utilities. As part of the IBM Industry Specialty, partners must demonstrate their deep vertical knowledge of an industry, and understanding business analytics as it applies to these industries plays a key role. The IBM Cloud Specialty looks more horizontally at addressing cloud computing across many industries.
The IBM Cloud Computing Specialty will support five paths or company types for Business Partners that demonstrate their proven expertise and customer success in cloud computing. Qualified partners that demonstrate proven skills and market success can gain access to a wide range of IBM cloud computing marketing and sales enablement resources to help them build, market and sell cloud computing solutions.
2) The second piece of news is around a new IBM Cloud Computing Authorization, the first IBM Cloud Computing Authorization designed specifically for resellers of IBM software. The formation of the authorization is being announced today Tuesday Feb 14 and it will be open for enrollment this May.
Learn more about the cloud news at the IBM Business Partner Webcast on February 24th. We are offering the session at two times to accommodate all.
It's exciting times ahead in the world of cloud computing for IBM and IBM Business Partners.