Today IBM announced a new set of cloud computing capabilities to significantly increase the use of cloud as a platform for real business. Just as IBM made the Internet ready for businesses by bringing security, stability and scale to the Web -- IBM is making Cloud ready for real business all over the world by expanding its new enterprise-ready platform.
We unveiled our latest IBM SmartCloud services and software to do just that:
An expanded public cloud platform that offers clients greater enterprise functions
IBM has ported SAP, ERP, and all database applications to our SmartCloud platform, which has about 200 million users globally.
A new private cloud portfolio that helps clients build entry-level clouds, move from virtualization faster and with better management tools.
New Business Partner offerings -- IBM's first enterprise Cloud offering is now open to more than 130,000 software vendors, Business Partners and value-added resellers -- building and selling key applications in supply chain, healthcare and smarter commerce.
Adoption by enterprises has yet to live up the hype surrounding the consumer cloud market. As IBM knows, enterprise clients are much more conservative because their revenue, reputation and supply chain are closely related to the performance and security of their infrastructure. Our clients are not in a situation to swipe a credit card, cross your fingers and trust that things will be OK. That is why companies like Kaiser Permanent, ING, Citi and Lockheed Martin and many others are working with IBM.
What's new here is that while we've been on this path for a number of years, if you take a look at all the recent news on cloud, you'll see a distinct line being drawing between how cloud will be used for consumers and how cloud will be used by businesses. The announcements from today further IBM's position in the cloud.
Check out the new capabilities announced today at the IBM SmartCloud web site. There are other resources and tools for you according to who you are and what you are trying to accomplish:
Visit the IBM Cloud Virtual Briefing Center to access a replay of the announcement broadcast that aired this morning that summarizes the set of capabilities we announced today. Also find videos, white papers, demos, tools, trial code and so much more to help you on your path to cloud.
If you are an IBM Business Partner and you are interested in joining us at an event in a city near you to hear more details about today's announcements and have the opportunity to meet with other Business Partners in the IBM cloud ecosystem and hear from IBM cloud experts and executives, register for an upcoming event. We have events starting today and occuring in cities around the globe through end of November.
If you are an IT professional and want to ensure you have the skills necessary to develop and deploy cloud applications, take a look at the technical articles and events available at the IBM developerWorks Cloud zone. We will be rolling out a Tech Talk series on cloud this month to give you the tips and tools you need to do your job. Join the IBM developerWorks Cloud group to connect with peers and discuss the projects you have underway, share ideas and collaborate with IBM cloud experts.
Security is quoted often as one of the main inhibitors in the adoption of cloud computing. A cloud security policy focuses on managing users, protecting data, and securing virtual machines. So is the cloud really insecure? Should companies only place low risk workloads on the cloud?
It surprises some that cloud can actually be more secure than a traditional IT environment. A traditional IT environment requires the use of many different devices and tools to manage the infrastructure. Cloud on the other hand, is managed centrally. If there is a well managed cloud environment, the security can be more efficient. Cloud providers also have implemented a logging and auditing system that traditional enterprises can’t perform themselves. With this centralized security management, a provider has the ability to deliver security control to all of the company’s assets.
Even though a cloud can be more secure than a traditional IT infrastructure, there remain concerns surrounding security:
- If my cloud provider exits the market, what happens to all of my data? Is it still accessible?
- Because my information is available over the web, is it more vulnerable?
- When I terminate a contract with a cloud provider, will my data be deleted, and can I be assured it is removed?
These are valid concerns, and with 40% of enterprises planning on using the cloud, they need to be addressed.
Harold Moss, the IBM CTO of Cloud Security Strategy, has spoken on how cloud is fundamentally more secure than traditional IT environments. He says cloud vendors are able to invest greater resources in security for their servers. In a traditional environment, security can be “bolted on” after the fact whereas in a cloud environment, it is integrated throughout the whole infrastructure. Cloud represents a centralized model that allows for higher quality without incurring high costs.
In the current economic environment, there is constantly the need to do more with less. In the video “What is Cloud Computing,” IBM's Julie Tourre, North America inside sales cloud service sales leader, and IBM's David Wong, global cloud computing marketing strategist, discuss the increasing challenges in the IT environment.
With the recent publicity on security breaches, companies are looking for ways to reduce exposure to risk while still finding sources of growth and innovation. The cloud is a solution to address these challenges. Cloud computing provides end users with the right tools to deliver services where and when they need them. It also has the ability to increase agility in the delivery of IT with its broad spectrum of services. Services that were delivered in weeks can now be delivered in minutes. Cloud computing also helps drive cost reduction, which can be a huge motivator for companies. This cost reduction comes from increased server utilization and automation capabilities that weren’t previously available.
The benefits of the cloud have been recognized by many and companies have started to work with IBM to cut their costs and increase growth. IBM has a three step systematic approach for cloud computing adoption including plan, build and deliver.
Planning involves helping clients build strategies after a deep understanding the company’s current IT infrastructure. In this phase, IBM looks at the elements that a client wants to achieve with the objective of assisting them figure out what makes the most sense for their organization.
Delivering is the final step, which involves clients using IBM services so they don’t have to build a cloud of their own. This service management portion can be seen as the most important because it allows IBM to monitor, provision, automate, and meter a client’s IT infrastructure.
The cloud is unique because it is more of an evolution than something new. Through IBM’s process, clients can easily integrate the cloud into their existing IT infrastructures. IBM offers the ability to help any company, anywhere.
In another video, “How to get started with Cloud Computing,” Julie Tourre speaks with Pete Czornohus, Business Development Executive for IBM Cloud Solutions Group. They discuss various cloud approaches. There is the waterfall approach, which means looking at a company’s requirements, going right into the build phase and then pushing it out into delivery mode. Then there is the agile approach, which involves taking a smaller subset of what the client is trying to do, quickly releasing and then assessing where it is. With this, a client can expand the infrastructure as they go. IBM has the service offerings and technology available to help build a cloud for any client.
Depending on where you are in your cloud strategy and progression, IBM can be there every step of the way.
If you're going to the Cloud Computing World Forum, Europe's leading cloud and SaaS forum in London this week, here's the lineup of what IBM will be showcasing as well as the executive experts that will be speaking at the event that you will not want to miss.
Keynote: Cloudscape: An Overview of the Current World Marketplace Speaker: Mike Hill, Vice President Enterprise Initiatives Location: Cloud Approach Theatre Date and time: Tuesday June 21st, 10 - 10:30 am BST
Session: Establishing ROI for Enterprise 2.0 Speaker: Stuart McRae, Executive Collaboration Evangelist Location: Cloud Approach Theatre Date and time: Wednesday June 22nd, 12:20 - 12:50 pm BST
Join IBM at Structure 2011 in San Francisco, California.
Venue: Mission Bay Conference Center at UCSF (Directions)
Dates: Wednesday June 22 and Thursday June 23
IBM is pleased to be a primetime sponsor of Structure 2011. Registration is still open but there are limited tickets remaining so sign up today!
Visit us on the exhibit area to hear about IBM's point of view on cloud computing and get a cool giveaway too!
You are invited to join the sessions and panel discussions IBM will be hosting and participating in:
SESSION: Partner with IBM to win in the Cloud Speaker: Amy Anderson, Manager of Cloud Business Partner Programs, ISV and Developer Relations, IBM The cloud market opportunity is growing presenting new business opportunities for partners. IBM offers a complete cloud computing ecosystem for business partners of all types. Join for a view of how IBM can help you equip yourself to more fully participate in cloud opportunities and win in the cloud.
Location: Level 2, Room 3 Date: Wednesday, June 22 Time: 9:50 AM - 10:30 AM
PANEL: Latin America: The New Market in The Backyard? Speaker: Rich Lechner - VP, Cloud and Services Marketing, IBM Last year, Brazil experienced its fastest economic growth in almost two decades. Gross domestic product expansion was double what economists had expected the country to reach. As it's economy booms, it's demand is outstripping local supply of technical talent and infrastructure. Does Brazil represent a new market and potentially a new partner for American Cloud Services companies? Or will China and India rise to the occasion?
Date: Wednesday, June 22
Time: 11:30 AM - 11:50 AM
The M&A Panel: A Year of Deals in Review and the Year Ahead Speaker: Lorenzo De La Vega, VP, Application and Integration Middleware, IBM Since 2008, we have seen a “cambrian explosion” of cloud and infrastructure companies. This now being followed by an M&A feeding frenzy, as the early leaders were gobbled up by the giants. In this panel, we assemble some of the leading M&A rockstars and review some of their biggest hits from last year. We will also look to the coming months and find out the types of deals they are sourcing and what technologies will be on their radar.
The benefits from cloud computing seem clear: cost reduction, better flexibility, scale to meet business demands, etc. However, getting to cloud involves a lot of decisions Learn how some of your colleagues are leveraging IBM Tivoli solutions to automate virtualized environments and move to private clouds.
Join us on June 9 at 11 am EST
Speakers: Moe Abdula, Director, Service Automation and Cloud Solutions, IBM Bowman Hall, Director, Cloud Computing Client Engagement, IBM
To participate in this free webcast you must be a registered member of the Tivoli User Community.
Once you become a member you can join a local or virtual user group, take advantage of our online education and certification resources as well as our networking and collaboration tools. Other benefits include; Pulse Conference Discounts codes; 40% Discount on Tivoli books from IBM Press, Free certification testing at local user group meetings and much more!
Today at the Impact 2011 conference in Las Vegas, we caught up with a few IBM Cloud Computing Business Partners who discussed their cloud solutions and they work with and extend the capabilities of the IBM Cloud. Check out these 5 minute quickfire interviews from IBM Business Partners Aviarc, Servoy, Corent, CloudTrigger, CohesiveFT and Kaavo during the Cloud Hour at Impact.
First up was Aviarc's CEO Shane Mercer discussing how cloud offers a new way to socialize and collaborate. Aviarc has a solution that allows you to go back in time in the development environment. Shane talks about how customized solutions may be more cost effective than packaged varieties. Extremely cool!
Jonathan Madden, Senior Business Development Executive at Servoy then gave us the quick view of their work with ISVs and organizations on producing cloud applications in record time. 'The advantages of cloud are clear' said Madden. We're right there with you Jon.
Then Corent's CEO, Feyzi Fatehi spoke about moving forward in the software business and how software-as-a-service is the way to go. He further discusses multitenancy and how successful companies brag about this. Want to know what 'faux saas' and 'smart saas' are, you'll have to check out Feyzi's interview to get the low down.
Up next was CEO Lonnie Wills from CloudTrigger who discussed application development in the cloud and moving applications to the cloud. 'IBM IS the cloud'...'IBM represents everything that cloud is' says Wills. I couldn't have said it better Lonnie.
Ryan Koop from CohesiveFT was up next and discussed their IaaS offering that handles image creation and management as well as virtual networking. CohesiveFT was a runner up for one of our IBM Beacon Awards based on their usage of IBM developerWorks to drive business results. They had some pretty substantial results from using IBM developerWorks and we were happy to collaborate with Ryan and Pat Kerpan to help ensure success using our communities and forums.
And finally, Sam Somashekar, Vice President, Marketing and Business Development from Kaavo told us about Kaavo's solution and how it enables customers to manage IT resources across public, private and hybrid clouds in the context of applications and workloads. Their solution allows a top-down management approach which is great for disaster recovery scenarios and so much more. Sam told us his thoughts on social media since that was a topic discussed in an earlier session at the conference. 'Social media has to be reckoned with... it can be positive or negative...' says Sam.
The Business Partners that were interviewed during Cloud Hour today are working towards their enrollment in a new initiative IBM announced in February for Business Partners who want to collaborate more closely with IBM to win in the Cloud. The new initiative called the IBM Cloud Computing Specialty is a PartnerWorld initiative that was launched to bring together the IT industry's broadest ecosystem of companies providing a wide range of cloud computing services and technologies. We are thrilled to work with these partners!
Check out other video interviews, recorded and live main tent keynotes as well as expo floor highlights from the IBM developerWorks team on the ground in Vegas via the IBM Impact livestream channel.
Cloud computing has matured to a point where it's fully considered mainstream. It's a major growth opportunity for IBM and our Business Partners.
At the PartnerWorld Leadership Conference today, IBM shared strategies and new opportunities to help our Business Partners grow their businesses in the area of cloud computing to help our partners gain the skills, prove they have them, work more closely with each other and IBM, and be rewarded as they leverage IBM technology with their cloud offerings.
While IBM becomes recognized as a market leader in cloud, our Business Partners play a critical role in delivering private and public cloud applications and solutions to clients. Our clients expect to work with the best in the industry. And with many IT vendors looking to grow their businesses via the cloud, credibility and experience are key factors for customers looking to adopt a cloud computing strategy.
The news today centers around two initiatives:
1) The IBM Cloud Computing Specialty - a single program that will create the IT industry’s broadest ecosystem of companies working together to provide a comprehensive set of cloud computing services and offerings for clients of all sizes and industries. It provides IBM Partners with one umbrella program that helps them work with IBM and support their growth through cloud. IBM built the Cloud Specialty based on what our partners said they wanted from IBM, and at the top of list where the opportunities to network with each other and to get closer to IBM and our cloud strategy.
Earlier this year IBM announced the availability of the IBM Industry Specialty. The IBM Industry Specialty provides training plus sales, marketing and technical resources to help ISVs grow their business in specific industries including financial services, telecommunications, healthcare, retail and energy and utilities. As part of the IBM Industry Specialty, partners must demonstrate their deep vertical knowledge of an industry, and understanding business analytics as it applies to these industries plays a key role. The IBM Cloud Specialty looks more horizontally at addressing cloud computing across many industries.
The IBM Cloud Computing Specialty will support five paths or company types for Business Partners that demonstrate their proven expertise and customer success in cloud computing. Qualified partners that demonstrate proven skills and market success can gain access to a wide range of IBM cloud computing marketing and sales enablement resources to help them build, market and sell cloud computing solutions.
2) The second piece of news is around a new IBM Cloud Computing Authorization, the first IBM Cloud Computing Authorization designed specifically for resellers of IBM software. The formation of the authorization is being announced today Tuesday Feb 14 and it will be open for enrollment this May.
Learn more about the cloud news at the IBM Business Partner Webcast on February 24th. We are offering the session at two times to accommodate all.
Register to join a on-demand virtual roundtable discussion to hear industry experts describe how your peers are using cloud computing to modernize application development in a way that not only lowers costs, but also makes the overall process more flexible, agile and responsive to the dynamically changing needs of a Smarter Business.
Topics to be discussed include:
How to tightly couple application development and operations
Best practices for managing allocation of virtual servers
How agile development and the cloud complement each other
Join experts from IBM, IBM Business Partner CohesiveFT, IASA and others to hear how to manage application development in the cloud.
If you missed our Summer series of Cloud Computing virtual events, you're in luck, the June and August event replays are now available for your viewing pleasure.
The June event had some interesting sessions around cloud in the enterprise and we had the pleasure of hearing from four IBM Business Partners. They discussed their cloud solutions that complement the IBM Cloud.
Here's a quick recap of what you can expect from the June event replay:
Senior technology leaders from iTKO, WaveMaker, Corent Technology and Aviarc discussed application virtualization offerings relevant to the software delivery lifecycle.
The demo from iTKO on how to deploy virtual development and testing platforms in cloud environments was interesting.
WaveMaker shared best practices on introducing cloud to the enterprise and demonstrated how to create a WebSphere app running in the cloud with cool WYSIWYG tools.
Corent Technology's SOA and metamodel database capabilities discussion was intriguing and Aviarc wrapped up with a session on the greater control that will be in developers' hands in the new world of cloud computing.
These sessions and more are available to you now on-demand so take advantage of the replay to stay up to date on what IBM and IBM Business Partners are doing in the cloud.
Register once to access the Cloud Computing for Developers Summer 2010 event series.
Cloud computing is a often referenced as a game changer. And today clients are increasing their adoption of Software as a Service (SaaS), driven by ease of
deployment, flexibility, scalability and predictable pricing models.
To remain competitive, independent software vendors (ISVs) must define
and execute their SaaS strategy, either exclusively or as an
alternative to on-premise deployment.
Most ISVs recognize this and are currently evaluating how to integrate cloud into their businesses. There's no question that cloud computing can help facilitate the
development process, streamline delivery and closely align investment
with revenue. However this does not eliminate the challenge of successfully integrating cloud.
A new white paper from Stratecast, a division of Frost & Sullivan, examines the evolving cloud-based SaaS market looking at the benefits and also what ISVs need to be mindful of on their path to cloud computing. You'll also get a view of the IBM SaaS Specialty Program as a useful option for ISVs who are looking for assistance to build and execute a SaaS strategy. Read about one business partner's success with SaaS.
In the early days of IT, "delivery" meant something very different than it does today. Back then, in response to a purchase order, delivery meant that a lot of computers and related hardware would show up one day on the loading dock of the customer. After that it was often anyone's guess what would happen next.
Ideally, of course, all those computers would eventually be connected, and would provide IT services to the customer.
Today, IT customers expect something very different when we talk about delivery. In the age of cloud computing, customers have the option of jumping right to IT service delivery, and no longer worry about all the intermediate steps required in an earlier time.
Cloud computing offers three distinct delivery models to reach this goal, depending on the needs of the customer: private cloud, public cloud or hybrid cloud. As the name suggests, a private cloud is contained within the firewalled customer IT environment. Here the customer has all the capabilities of cloud computing-rapid service provisioning, elasticity of compute resources, unsurpassed network latency, and higher asset utilization. The customer can also implement any security and compliance policies that may be required for their confidential or sensitive applications or data. Human resources and financial data analysis typically have good synergy with this cloud model.
The public cloud provides elastic IT resources as a service on the internet in the pay-by-the-drink "op-ex" model, which essentially eliminates capital expenditure ("cap-ex"), as well as the need to plan ahead. In the public cloud model, massive array of resources could be deployed in minutes and vacated just as quickly. Unlike the private cloud, however, there is less customization possible and the menu of services offered is often limited. Public clouds are frequently used for one-time processing of non-critical data and content hosting with unpredictable traffic demands.
Finally, hybrid clouds are environments that live outside the corporate firewall, yet offer an added degree of security that isolates customer networks from one another. While inherently less flexible than the private cloud, a hybrid cloud offers the compelling cost model that nears that of a public cloud, and can be used for time-sensitive spill-over loads that a private cloud cannot accommodate. The IBM Smart Business Development and Test on the IBM Cloud beta is a public cloud today but will soon offer hybrid cloud features.
Public, private or hybrid. Whether using one or several of these cloud models in the enterprise, customers can realize significant cost and time savings over earlier IT delivery models, including the painful “drop ship” delivery method of an earlier time.
As organizations examine the business value of cloud computing, it is important to understand how cloud can lower IT expenses. Understanding how long it takes until your business can recoup the investment it has made or is considering making in cloud computing is what is known as the "payback" period.
To give you the lowdown on the key areas of cost savings that are associated with every cloud infrastructure implementation, IBM has created a guide based on hundreds of client implementations that lists the underlying projects that comprise each cost saving area. These projects are the "action steps" that can be undertaken to obtain the savings for your organization. Download the new IBM Cloud Computing Payback Guide to read about the areas of cost savings.
If you want to know more about maximizing cloud ROI and have an opportunity to ask questions about the information in the guide, register for a webcast on December 15th with Rick Mayo, Senior Marketing Manager, IBM Cloud Computing. Rick will be discussing the fiscal argument for cloud computing.
if you have issues registering in the window below, please register here.
The delivery and consumption of education is evolving quickly. The good news is cloud computing is here to help enable education providers to more efficiently offer advanced IT services that were previously unattainable. Cloud computing promises to be a transformative model for education providers. To progress the research to deliver the innovation required for a smarter future - IBM created an ecosystem of thought leaders who will set an agenda for how cloud computing can transform education. The IBM Cloud Academy, announced at the Educause annual conference earlier this month,
includes a global roster of leaders from educational institutions as initial
The charter of the IBM Cloud Academy will be to define a vision for cloud computing, share ideas and technology and drive innovation in cloud computing to benefit how education is delivered and consumed around the world. It's very cool that the forum the group will use to collaborate is an IBM cloud offering. IBM's LotusLive service provides the basis for the new offering and participants will immediately be able to do some very basic tactical functions on the new system:
Create working groups on areas of interest to the education industry
"Jam" on new innovations for clouds in education-related areas with IBM developers
Work jointly on technical projects across institutions
Share research findings and exchange new research ideas
Shared research across universities and other higher-learning institutions remains a vital part of technological innovation, but many programs don't have formal tool sets in place. Cloud services are a logical place to run these types of programs, especially as international groups need immediate access to data from their partners.
An excellent example of how cloud computing is of value in education is illustrated in Pike County Schools System in Eastern Kentucky. They have 10,000 students in 27 schools and 3,000 employees. Like many organizations today, their budget is decreasing while the need for increased access to technology is rising.
"Providing cost-effective technology solutions is an ongoing challenge for today's K-12 schools," said Maritta Horne, Chief Information Officer of Pike County School District in Eastern Kentucky. "With IBM Smart Business Virtual Desktop, more than 10,000 students in Pike County are able to easily and quickly access new courseware through private cloud desktops, and the school system is saving on expenses related to hardware updates, technology support staff and power usage."
As a result, Pike County has achieved a reduction of over 62 percent of end-user support costs while providing equal access to education content across 27 schools and just over 2,000 desktops. The introduction of new courseware – what used to take over a year – can now be implemented instantly across all schools.
As illustrated in Pike County cloud computing has many benefits for academia. These are some of highlights that will be provided through the IBM Cloud Academy program:
Universities can open their technology infrastructures to businesses and industries for research advancements.
The efficiencies of cloud computing can help universities keep pace with ever-growing resource requirements and energy costs.
The extended reach of cloud computing can enable institutions to teach students in new, different ways.
Today's students expect software to work in a different way than we did only a few years ago. The exciting news for the next generation is when they enter the global
workforce, they will better understand the value of new technologies
like cloud computing. Efforts like this new academy will help push the boundaries of application consumption and increase innovation to ensure a smarter future for us all.
IT infrastructure is reaching a breaking point. The facts here startling.
• In distributed computing environments, up to 85% of computing capacity sits idle. • Consumer product and retail industries lose about $40 billion annually due to supply chain inefficiencies. • An explosion of information is driving a 54% growth in storage shipments every year to accommodate the data. • Security breaches are becoming more common. • Challenges to automation mean highly skilled individuals are supporting basic operational tasks in data centers instead of innovating to serve customers.
The result: new services to customers that are vital to the organizations bottom line are delayed. Even worse are problems that arise from human error associated with mundane, repetitive tasks that severely impact customer satisfaction. The answer? It’s time to start thinking differently about IT infrastructure.
Over time business operations have industrialized to become smarter. Breakthroughs like these required the use of technology-based systems. What if you could industrialize the delivery of your services and reduce the headaches of integrating and maintaining servers, storage & software with a service management system that can provide dramatic improvements in time to market, delivery of services to clients in minutes – rather than weeks -- through self-service, and hands free operational support that eliminates mundane tasks from skilled personnel, all with the lowest cost per unit?
Introducing IBM CloudBurst V1.2, designed from IBM client cloud implementation experiences quickly enables a private cloud in your IT environment. The new release, available now, is optimized to support production workloads with specific needs related to elasticity, security, availability, green monitoring, usage and account management. Join Kristin Lovejoy, Director of IBM CloudBurst Project Office for a webcastnow available for replay where she discusses the exciting
and expanded service management features. Click on play in the window below to start the webcast or go here.
You don't want to miss this on demand 45 minute webcast where you will have the opportunity to hear how IBM CloudBurst, a private cloud computing service management system from IBM can help transform your data center.
Learn more about the new features and benefits in the
Today IBM announced a new release of IBM CloudBurst, version 1.2. Read about the expanded capabilities of this release - it will allow organizations to pilot and prove a cloud computing model, and provide the tools needed to extend cloud offerings into production. Check it out here http://ow.ly/yZmh
A "private cloud" implementation for PACS medical images is IBM Grid Medical Archive Solution (GMAS). Doctors, Radiologists, and other medical professionals can access these images over the intranet between multiple locations, such as hospitals and clinics. Spectrum Health, the largest healthcare system in Western
Michigan, discusses their experience with this solution.
Yesterday, IBM announced new offerings for helping clients build dynamic infrastructures to "address today's challenges to improve service, reduce cost and manage risk, while also laying the foundation to take advantage of future business and IT opportunities."
If you're not sure why building a dynamic infrastructure is important, take a look at the Gartner analysis outlining the need for a dynamic infrastructure, a strategy for developing one, and some best practices and options to consider when getting started.
Cloud technologies and solutions were a key part of the Dynamic Infrastructure announcements that covered such things as integrated systems design with private cloud deployments, virtual system pools and management, and next-generation virtualized storage and security technologies.
Here are just a few of the Cloud-related offerings:
My favorite part the day's activities, of course, was that IBM used Twitter for a question and answer session immediately following the Webcast by using the #dyninfra hashtag. Lots of great interaction and participation by the public and IBM experts and Business Partners.
You can continue online conversation and sharing around Dynamic Infrastructure and Cloud via any of these venues:
In preparation for Pulse 2010 in Las Vegas, I interviewed Lizz Restat, the Pulse track lead for Cloud Computing. She shared some tips on submitting a topic and abstract for Pulse. Lizz will be collaborating with a team of IBM experts to review all the submissions this month, so getting your submission in soon is paramount.
Lizz was generous enough to share some advice to help you increase your chance of
having your topic selected for the Pulse conference. Here's how it went down.
RH: Hey Lizz, what are the hot topics in the area of cloud computing today? LR: Overall, enterprises are very curious about the promise of cloud computing and are looking for ways to get either started with or broaden their adoption of cloud. However, in addition to being interested in potential cost and time savings associated with cloud implementation, enterprises are also maintaining their focus on the same set of IT priorities that existed in “Traditional,” computing -- primarily security and compliance, assurance levels for resource availability, and resource performance.
RH: Which cloud topics would you really like to see presented at Pulse next year and what would separate the compelling ones from the pack? LR: I’m looking for client presentations that will allow us to show the entire spectrum of what enterprises are doing today in the cloud -- starting with those organization that are just in the early stages and beginning to make use of public clouds to manage spikes -- all the way to the other end of the spectrum with organizations that are already looking to convert major pieces of their existing IT infrastructure to a cloud model. Everyone’s story and sharing of those experiences has the potential to be compelling for our Pulse attendees.
In addition, I’d of course like for us to showcase the IBM solutions for cloud computing that offers answers to the three major enterprise adoption topics I mentioned earlier:
Security and compliance
Assurance levels (aka SLAs)
I’d be looking for solutions from across major industries, but especially Finance, Government, Healthcare and Manufacturing
RH: Okay so now that we know the hot topics and what you would like to see as far as topics in the Cloud track, what are the benefits of submitting a proposal for Pulse? LR: Submitting your proposal is an excellent way to gain visibility for your work. Customers with a selected proposal will receive a complimentary pass to attend Pulse at no charge ($1,995 value) and admission to the on-site VIP client lounge. Attending Pulse will not only be a great way to share your company’s success implementing cloud computing, but it is also a great education and networking opportunity.
RH: Now that we know the benefits of submitting a proposal, who are good candidates for submitting abstracts? LR: I strongly encourage submissions that mirror our audience for Pulse as much as possible, and as such I think that we’d be looking for topics by and for IT Director/Managers, Service Architects, Systems Administrators, Security Analysts, Storage Managers, Data Center Managers, and Business Transformation Managers.
The watchword should be experience – we want to showcase our clients experience as much as possible. So I will be looking primarily for people in the roles above from our client pool. I am also considering forming a few panels including clients speaking along with IBM executives so I encourage clients who would like to speak on a topic they feel passionate about that fit the criteria I mentioned to submit their proposal and let me know if they have an IBM speaker they would like to partner with in the proposal. I will certainly take all submissions under consideration.
Also if we have Architects / Administrators from either IBM Business Partners or from Global Technology Services, I think that would be a great combination.
RH: What about the Expo at the event, this year clients had a great opportunity to see our solutions in action. Will they have the same opportunity at next year's event? LR: Yes; for sure. And I will be looking for subject matter experts to work with us to demonstrate and showcase our products – both during the cloud track and then during demo time afterwards at the Expo. That said, I encourage the participation of developers or service delivery people who would like to do a “best practices” or “secrets to success” presentations showcasing and using IBM products.
RH: I am sure our clients will find these tips really useful Lizz. What are you looking for in a good proposal as far as CONTENT - we all know content is king? LR: Content-wise, three things: client value, client value, client value. We need to make sure we have meaningful technical content, but the key is going to be showing conference attendees how the products and solutions we’ll be discussing can help them become leaner, more efficient organizations on the path to a dynamic infrastructure.
Good proposals will need to have the “how” the customer can do this. But great proposals will actually include “how” with proven time and cost savings numbers.
RH: I’m sure people will want to know what you are NOT looking for in the proposals too. Any advice? LR: What we’re not going to be looking for is for speakers who “define” the cloud. We’ll be doing that in our track kick-off and potentially in a couple sessions in the cloud track, but we’re looking to take things to the next level by focusing on cloud implementations in the 2010 conference.
RH: Lizz, I am sure anyone considering submitting a proposal for Pulse 2010 will find your advice and tips valuable. Any last comments? LR: Proposals should describe the initial pain points or problems that existed, how our solutions helped, and the lessons learned that could be applied to other customer situations. This type of proposal and session at Pulse will benefit everyone.
I want to ensure attendees are eager to spend their time listening to the speakers. Proposals should be a preview of the best five minutes of the presentation material -- much like a movie trailer will often reflect the best five minutes of a 90 minute film. Abstracts in particular will be re-purposed in the Pulse program to draw attendees to the sessions, so write your proposal with the intent of attracting the most enthusiastic audience possible.
RH: Finally, what is the deadline for submitting call for speaker proposals and abstracts? LR: The deadline is November 2nd - which means you have a little over 3 weeks to get your submission entered. I evaluate proposals as they come in so get yours in asap.
With such great guidance from Lizz, I am confident you will write a compelling
proposal however time is of the essence. Don’t delay, submit your proposal today.
If you need some help convincing your boss on the value of attending
Pulse be sure
to check out this justification
letter. Need more on why stepping up to the microphone at Pulse 2010 makes sense, take a look at this article. I hope to see you in Las Vegas in February!
If you have any questions on submitting abstracts for Pulse or
want feedback on have an idea, just leave a blog comment here.