This is an extremely valuable posting on IBM's move to Social Business. Read the whole story. Here are my key quotes:
In order to truly understand what is most important here, its not
that IBM is turning Lotus from a development platform to a collaboration
development platform to a social business vendor. You HAVE to get out
of that head. This is IBM as a Fortune 500 company making a
transformation from a traditional business to a social business – and
with that goes all the difficulties of a company that made roughly $100
billion in revenue on its 100th birthday (hope I can do that on my
100th) attempting to make this change will engender.
This is an earth-shaking move because no company on the planet is trying to change this quickly at this magnitude.
IBM’s messaging justifies their move in technological terms with three Is:
- Instrumented: Smartphone shipments will outpace PCs by 2012.
- Interconnected: Social networking now accounts for 22% of all online time.
- Intelligent: The age of the zettabyte is upon us.
They see this in terms of what it means for workplace performance,
customer interaction (yes even here) and product/service delivery. They
see that these numbers – all supplied by IDC by the way – mean that the
world is moving to an untethered form of social connectedness that is
not only a revolution in how we communicate but also is unleashing a
vast amount of “natural” (unstructured) data in the form of
conversations among other things into the ecosphere – so much that we
have to figure out not just how to store it but how to use it in ways
that are productive in business.