Hello, Karl Helbig here... I am a worldwide marketing manager with IBM focusing on our energy management software portfolio. First, let’s get the intro out of the way with just a little background on me... I am considered a subject matter expert on our energy management solutions. No simple task, but I find that to be pretty cool in and of itself! It's really quite exciting to be involved in this area... everyone's focusing on what they can do to "go green". I myself practice what I preach every day at home... I am energy conscious, I recycle EVERYTHING, I try not to use more water than I have to, and I try to buy products that have as little impact on our environment as possible. I also work out of my home office, so I feel that I am reducing my personal affect on the environment by not getting into my car every day and driving the 40 or so miles (each way, I might add) to get to an office. So you can imagine my excitement when I joined the "green team" at IBM. OK, enough about me. Let me set the stage for what's to come on this blog.
Our energy management software is really part of a much bigger picture. It falls specifically under our Green & Beyond initiative, and more specifically, within an area we call Green Infrastructure. What is a green infrastructure you ask? Let me try to explain. IBM defines a green infrastructure as one that can instrument, manage and optimize its business assets across the infrastructure, including IT equipment, data centers, property & facilities, and data & applications. Simply put, a green infrastructure is instrumented and interconnected, and as a result, it’s intelligent. And if your infrastructure is intelligent, you can mitigate the environmental impact of the assets that support it and realize some real, measurable benefits. Make sense? That’s just a tease…we'll talk more about it in future blogs.
As you can probably imagine, a green infrastructure is not just about software (we’ll get in to some specifics about software another time). It's also about hardware, like energy efficient servers, and related technology for monitoring energy usage on that hardware (to make it even more energy efficient!). And it's also about helping you grow your data center – when, in this difficult economy, the money required to do it might not be there – we can help you define your data center requirements, and help you design a scalable, modular data center solution for virtually any IT environment. We’ll cover all of this with an eye toward helping you save energy, reduce the impact of what you do and how you work on the environment, and hopefully save your company some money along the way.
So with that said, as you may have already guessed, this blog will be a collaborative effort between several areas within IBM. If that doesn't make you want to come back for more, I don’t know what will. I’ll wrap this up by letting you know that we'll try to do this at least once a week. But once we get rolling, don't be surprised if we up the ante a bit and talk with you a little more often. Until next time, thanks for reading this... and we will meet again very soon. I look forward to it.
Some other areas you may be interested in:
IBM Energy Management Community:
Take me there now!
IBM Energy Management on LinkedIn:
Take me there now!
IBM Energy Management on Twitter:
IBM Energy Management
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Karl Helbig 270001N2U6 firstname.lastname@example.org Tags:  green-data-center energy-efficiency ibm-energy-management green-and-beyond tivoli gts green-it green-infrastructure modular-data-center energy-efficient-servers sustainability stg energy-monitoring 2 Comments 1,665 Visits