IBM Energy Management
Karl Helbig 270001N2U6 firstname.lastname@example.org Tags:  sustainability ibm meo green-it monitoring energy green-data-center green-and-beyond green-infrastructure management energy-management maximo tivoli ibm-energy-management green energy-monitoring energy-efficiency 1 Comment 1,653 Visits
On October 20, 2009, IBM announced several new and enhanced offerings designed to help our customers succeed in an increasingly complex and interconnected world. The announcements reinforce the vision of a Dynamic Infrastructure and support our client's desire to improve service, reduce cost and manage risk, while also laying the foundation to take advantage of future business and IT needs.
The solutions and capabilities announced enhance the visibility, control, and automation across an organization's business and IT assets.
Among these solutions is Maximo Asset Management for Energy Optimization 7.1. We've talked about this solution in the past (see "Heat maps, anyone? a.k.a. Thermal visualization in the data center"). MEO, as we call it for short, helps increase visibility of energy and thermal information with data center heat maps that help IT and facilities managers see thermal anomalies in a real-time, visual format. This allows them to take swift, corrective actions in order to optimize assets and ultimately reduce energy costs.
How does this relate to a Dynamic Infrastructure? Today's business environment is challenging on many fronts. And your IT infrastructure is no exception. You need to cut energy usage and cost, and you must meet increasing demands from your customers, partners and employees. You need to help your business stay ahead of the competition, but you have to do it all with a limited budget. Thus, you need a secure, flexible, intelligent and dynamic infrastructure to be successful. And visibility on to your data center and facilities assets is one place to focus your efforts. Because saving energy saves you money. Check out Maximo Asset Management for Energy Optimization for yourself.
Please feel free to comment! We'd love to hear from you.
Rich Lechner 2700000NFH email@example.com Tags:  green-and-beyond green-data-center maximo green-it management energy meo green ibm tivoli ibm-energy-management green-infrastructure energy-efficiency energy-management monitoring energy-monitoring sustainability 1,481 Visits
I read an industry analyst report last week that proclaimed that "Green Computing" is no longer relevant in today's IT market. It probably comes as no surprise that in this economic environment very few CIO’s will purchase an IT solution solely because they want to do something good for the environment. Nor is it unexpected to see signs of fatigue with the 'green washing' that has emerged over the past 24 months. However, the fundamental promise of 'Green IT' has always been that it will help clients overcome operational inhibitors (they are out of power or cooling capacity or unstable power supply is resulting in availability issues) while taking out cost (energy costs, operational costs, and deferral of capital investments).These benefits are more relevant today than ever - whether a CIO or IT Manager labels them as 'green' or not. Furthermore, it is clear that sustainability continues to be high on the corporate agenda. Demands that customers are making on the companies they do business with are prompting such companies to consider their impact on the environment, and as such they’re beginning to worry about a possible negative impact on brand value. Likewise, increasing regulations and laws to reduce emissions of greenhouse gases and protect the environment are beginning to gain steam. And in parallel, we are seeing an increasing number of incentives offered by utilities and regulatory bodies in order to drive energy efficiency and sustained demand reduction in commercial companies, with IT and data centers being primary targets for efficiency gains.
Our focus at IBM has always been on improving efficiency. We're all about helping our customers overcome very real operational inhibitors, reduce costs, prepare for these new, impending regulations, and attain sustainable operations. And the by-product of these efforts - what some may consider "going green" - can only mean good things for the environment.
Energy efficiency and sustainability are certainly not just waning 'fads'. Let me give just a couple examples:
First, legislation around greenhouse gas emissions and energy efficiency will probably come more quickly and with broader reach than anticipated. In many cases, the IT organization will represent a substantive portion of the overall footprint of the organization. As a case in point, the UK government announced the final format of the CRC on Wednesday of the week before last and will begin mailing out registration packets to 5,000 businesses across the UK by the end of the month. What was once thought of as an issue only for large emitters such as utilities and heavy manufacturing is clearly relevant to businesses of all sizes in every industry.
Second, as we begin to emerge from the recession, all the traditional issues that we see will in fact remain (cost cutting, availability, etc.), but forward thinking CIO’s will also have on their agenda how they can help lead/enable sustainability across their organizations. As sustainability strategies are defined and environmental management systems are deployed, it will fall to IT to provide the supporting infrastructure.
Energy efficiency and sustainability should really be top of mind for a CIO both today and tomorrow. It’s not about the gimmicks and superficial actions that some marketing organizations have promoted and which feed the perception of 'green' as simply a 'fad'. Energy efficiency and sustainability are relevant and important, and we'll continue to help our customers along these lines. Companies will ultimately be held accountable not only for what they do - but also for how they do it. They will have to tackle these issues straight on so they are ahead of the curve when new regulations emerge, and we’ll be there every step of the way. How we change the way we work today might be the catalyst toward providing a better tomorrow for the environment and for our planet.
Whether you call it 'Green IT' or not, make no mistake - energy efficiency and sustainability still matter.
Karl Helbig 270001N2U6 firstname.lastname@example.org Tags:  tivoli green-it pulse management ibm green-data-center green meo energy-management monitoring ibm-energy-management energy-efficiency sustainability maximo energy energy-monitoring green-infrastructure pulse-2010 green-and-beyond 1 Comment 2,080 Visits
In preparation for Pulse 2010 in Vegas, I interviewed Vik Chandra, the Pulse track lead for Energy and Efficiency, to help you generate good ideas for submitting your call for speaker abstracts for Pulse. Vik will actually be reviewing the submissions with a team of other folks, so you can really trust his advice. Here’s what he had to say:
Me: What are hot topics in the area of Energy and Efficiency right now? Which topics would you really like to see presented at Pulse?
Vik: The focus of going green is on reducing costs. The first step to going green is to gain visibility into energy consumption end-to-end across the infrastructure. The attendees at Pulse would benefit from learning about your experiences including:
Vik: Energy efficiency activities span the entire infrastructure. IT organizations have different challenges from facility organizations and from manufacturing organizations as an example, Execs and leaders within the sustainability or operations organizations that are currently implementing or exploring energy management solutions will be ideal speakers.
Me: What are you looking for in a good proposal?
Vik: A good proposal should be educational, motivational and practical. Ideally, your peers should be able to learn from your experience to initiate their own energy management projects. It's important to note that you don't have to have demonstrable energy savings to deliver a successful proposal. There are significant lessons to be learn from your experiences on simply getting to the point of deciding on energy efficiency projects
Me: What are the benefits of submitting an abstract for Pulse?
Vik: Free admission to Pulse ($1,995 value) and recognition for yourself and your organization as leaders in the area of Energy Efficiency.
Me: What is the deadline for submitting call for speaker abstracts?
Vik: The deadline to submit your speaker abstract is Nov. 2nd. Don’t delay, submit your proposal today.
With such great guidance from Vik, you’re sure to write a perfect proposal. If you have any questions on submitting abstracts for Pulse or want feedback on an idea, just leave a blog comment or feel free to email me. Also, be sure to check out this justification letter if you need that extra edge to convince your boss of the value of attending Pulse. I hope to see you there!
Karl Helbig 270001N2U6 email@example.com Tags:  energy green management tivoli energy-efficiency green-it monitoring green-infrastructure meo green-and-beyond maximo sustainability ibm energy-management green-data-center ibm-energy-management energy-monitoring 855 Visits
Karl Helbig 270001N2U6 firstname.lastname@example.org Tags:  tivoli maximo energy green-data-center green-it energy-efficiency monitoring energy-monitoring energy-management management sustainability ibm-energy-management ibm meo green green-infrastructure green-and-beyond 2 Comments 1,496 Visits
The rising cost and uncertain availability of energy
There are many specific issues around energy and the environment that are increasing the urgency for organizations to change the way they do things in order to achieve and sustain energy efficiencies. And these pressures are coming in various forms, not the least of which is the rising cost and uncertain availability of energy. We all know that energy is scarce and that prices tend to fluctuate. Humor me for a moment as I attempt to use an example to illustrate the challenge. One of my colleagues talks about the VP of a company that he’s working with around energy management, and this person talks about his yearly budget being allocated fairly equally to three different areas: CapEx, labor or people, and energy. And when we think of plotting that out over time, let’s say over a five year period, it should be fairly simple to control and maintain our capital expenditures and people costs, or at least predict what those costs might be. But if we look back at the history of where energy costs have been over the past few years, you realize that it becomes difficult to predict where these costs might be one or two years down the road, much less five years. And with demand expected to increase, those costs could be significantly higher than might be expected. How can a company address this issue as it tries to run the business in a more sustainable manner?
More info @ http://ow.ly/hk7p
john heckeroth 0100000FVA HECK@US.IBM.COM Tags:  green energy green-infrastructure maximo sustainability energy-efficiency green-data-center monitoring ibm-energy-management management green-and-beyond ibm energy-monitoring tivoli green-it energy-management meo 2 Comments 1,634 Visits
Really, who actually cares about how much energy is being consumed in the data center? It appears that in more than a few cases there is a “teenager” phenomenon occurring. Have you ever tried to get your teenage son or daughter to consistently turn off the lights or TV when they leave the room? If your experiences are like mine, you would probably have more success pushing a rope uphill. The challenge is that teenagers don’t care because they don’t pay the electric bill. They know somewhere locked inside the recesses of their brain that it’s the right thing to do, but at the end of the day, that alone doesn’t seem to make a difference. Now, don’t get me wrong, I’m not comparing IT Managers to teenagers, I’m just saying that unless there’s a vested interest in an outcome, then there’s probably not a lot of action that’s going to be taken.
So why should an IT Manager care about the energy consumed in the data center? Let me start with one possible reason, and see if other contributors will add their perspective.
While it’s not the most common type of outage, there are occurrences of disruptions to the power or air conditioning that can have an impact on service availability. Does an end user really care if the application is down because of a network, server, or air conditioning problem? The answer is no! If the IT Manager has established documented Service Level Agreements, then it’s in his/her best interest to do an effective job to maintain those service levels by managing all elements that could impact an outage… and that includes power or air conditioning.
What are your thoughts? Why should an IT Manager care?
Karl Helbig 270001N2U6 email@example.com Tags:  green eco-friendly energy-efficiency sustainability 422 Visits
OK campers (and I mean that literally because that's what I will be doing this weekend), it's that time of year again... summer is coming to an end, and everyone's heading out (and cooking out) for the Labor Day weekend. So rather than talking shop this week, I thought I'd share a couple of things that I recently learned to help stay green over the long weekend (you know I am passionate about this anyway). Why you ask? Because I know that even though we're out of our normal day-to-day routines for a couple of days, we still want to be eco-friendly!
So, as you start your shopping and get ready to fire up the grill, why not consider:
We'll get back to our regularly scheduled programming next week :)