IBM Energy Management
Chris Dittmer 27000033P6 firstname.lastname@example.org Tags:  energy-monitoring tivoli monitoring green-it green-data-center meo energy green green-infrastructure management energy-efficiency green-and-beyond ibm-energy-management ibm sustainability energy-management maximo 1,336 Visits
I wanted to take just a few minutes on this Friday afternoon to talk about the directions that we see emerging in the energy management space. As Rich mentioned, one thing that we don't see changing is the demand for energy cost reduction, the increased focus on regulatory compliance, and the pressure from various stakeholders to improve environmental social responsibility. But there are a number of trends in this space that are changing, and in ways that make these goals more possible with each passing day.One of the most important changes that we are seeing is that more and more assets are enabled for instrumentation and insight. Assets that were once simply plugged into power outlets are now tied to communications networks and are sharing key performance metrics, including energy and environmental information. Now we can see the energy consumption and environmental factors in real-time for assets varying from x-ray machines to IT servers to construction equipment. As we improve this instrumentation, it allows us to make smarter decisions about which assets to utilize, when to utilize them, when maintenance is needed, or when to replace them. We will also improve our ability to create policies that can dynamically respond to changing energy situations (pricing changes, demand charges, outages, natural disasters, etc.) in order to reduce risk, cost, and environmental impact --- without reducing our ability to deliver the critical business services that drive our enterprises. We can also use this instrumentation to report on our performance and track progress over time. When we make a change in our organizations, whether a new cooling system or an employee initiative to turn off the lights in their offices, we'll be able to see the change as it happens and track our key performance indicators. This is a far cry from many of today's projects, where we scramble around the organization looking for energy savings or waste reduction, but have no real way to know if our efforts are successful.So that's one major trend that is shaping the future of energy and environmental management. What other trends do you see that will impact our ability to better manage our energy and environmental resources in the enterprise?
Karl Helbig 270001N2U6 email@example.com Tags:  sustainability ibm meo green-it monitoring energy green-data-center green-and-beyond green-infrastructure management energy-management maximo tivoli ibm-energy-management green energy-monitoring energy-efficiency 1 Comment 2,056 Visits
On October 20, 2009, IBM announced several new and enhanced offerings designed to help our customers succeed in an increasingly complex and interconnected world. The announcements reinforce the vision of a Dynamic Infrastructure and support our client's desire to improve service, reduce cost and manage risk, while also laying the foundation to take advantage of future business and IT needs.
The solutions and capabilities announced enhance the visibility, control, and automation across an organization's business and IT assets.
Among these solutions is Maximo Asset Management for Energy Optimization 7.1. We've talked about this solution in the past (see "Heat maps, anyone? a.k.a. Thermal visualization in the data center"). MEO, as we call it for short, helps increase visibility of energy and thermal information with data center heat maps that help IT and facilities managers see thermal anomalies in a real-time, visual format. This allows them to take swift, corrective actions in order to optimize assets and ultimately reduce energy costs.
How does this relate to a Dynamic Infrastructure? Today's business environment is challenging on many fronts. And your IT infrastructure is no exception. You need to cut energy usage and cost, and you must meet increasing demands from your customers, partners and employees. You need to help your business stay ahead of the competition, but you have to do it all with a limited budget. Thus, you need a secure, flexible, intelligent and dynamic infrastructure to be successful. And visibility on to your data center and facilities assets is one place to focus your efforts. Because saving energy saves you money. Check out Maximo Asset Management for Energy Optimization for yourself.
Please feel free to comment! We'd love to hear from you.
Rich Lechner 2700000NFH firstname.lastname@example.org Tags:  green-and-beyond green-data-center maximo green-it management energy meo green ibm tivoli ibm-energy-management green-infrastructure energy-efficiency energy-management monitoring energy-monitoring sustainability 1,804 Visits
I read an industry analyst report last week that proclaimed that "Green Computing" is no longer relevant in today's IT market. It probably comes as no surprise that in this economic environment very few CIO’s will purchase an IT solution solely because they want to do something good for the environment. Nor is it unexpected to see signs of fatigue with the 'green washing' that has emerged over the past 24 months. However, the fundamental promise of 'Green IT' has always been that it will help clients overcome operational inhibitors (they are out of power or cooling capacity or unstable power supply is resulting in availability issues) while taking out cost (energy costs, operational costs, and deferral of capital investments).These benefits are more relevant today than ever - whether a CIO or IT Manager labels them as 'green' or not. Furthermore, it is clear that sustainability continues to be high on the corporate agenda. Demands that customers are making on the companies they do business with are prompting such companies to consider their impact on the environment, and as such they’re beginning to worry about a possible negative impact on brand value. Likewise, increasing regulations and laws to reduce emissions of greenhouse gases and protect the environment are beginning to gain steam. And in parallel, we are seeing an increasing number of incentives offered by utilities and regulatory bodies in order to drive energy efficiency and sustained demand reduction in commercial companies, with IT and data centers being primary targets for efficiency gains.
Our focus at IBM has always been on improving efficiency. We're all about helping our customers overcome very real operational inhibitors, reduce costs, prepare for these new, impending regulations, and attain sustainable operations. And the by-product of these efforts - what some may consider "going green" - can only mean good things for the environment.
Energy efficiency and sustainability are certainly not just waning 'fads'. Let me give just a couple examples:
First, legislation around greenhouse gas emissions and energy efficiency will probably come more quickly and with broader reach than anticipated. In many cases, the IT organization will represent a substantive portion of the overall footprint of the organization. As a case in point, the UK government announced the final format of the CRC on Wednesday of the week before last and will begin mailing out registration packets to 5,000 businesses across the UK by the end of the month. What was once thought of as an issue only for large emitters such as utilities and heavy manufacturing is clearly relevant to businesses of all sizes in every industry.
Second, as we begin to emerge from the recession, all the traditional issues that we see will in fact remain (cost cutting, availability, etc.), but forward thinking CIO’s will also have on their agenda how they can help lead/enable sustainability across their organizations. As sustainability strategies are defined and environmental management systems are deployed, it will fall to IT to provide the supporting infrastructure.
Energy efficiency and sustainability should really be top of mind for a CIO both today and tomorrow. It’s not about the gimmicks and superficial actions that some marketing organizations have promoted and which feed the perception of 'green' as simply a 'fad'. Energy efficiency and sustainability are relevant and important, and we'll continue to help our customers along these lines. Companies will ultimately be held accountable not only for what they do - but also for how they do it. They will have to tackle these issues straight on so they are ahead of the curve when new regulations emerge, and we’ll be there every step of the way. How we change the way we work today might be the catalyst toward providing a better tomorrow for the environment and for our planet.
Whether you call it 'Green IT' or not, make no mistake - energy efficiency and sustainability still matter.
Karl Helbig 270001N2U6 email@example.com Tags:  green-it tivoli pulse management ibm green-data-center green meo energy-management monitoring ibm-energy-management energy-efficiency sustainability maximo energy energy-monitoring green-infrastructure pulse-2010 green-and-beyond 1 Comment 2,475 Visits
In preparation for Pulse 2010 in Vegas, I interviewed Vik Chandra, the Pulse track lead for Energy and Efficiency, to help you generate good ideas for submitting your call for speaker abstracts for Pulse. Vik will actually be reviewing the submissions with a team of other folks, so you can really trust his advice. Here’s what he had to say:
Me: What are hot topics in the area of Energy and Efficiency right now? Which topics would you really like to see presented at Pulse?
Vik: The focus of going green is on reducing costs. The first step to going green is to gain visibility into energy consumption end-to-end across the infrastructure. The attendees at Pulse would benefit from learning about your experiences including:
Vik: Energy efficiency activities span the entire infrastructure. IT organizations have different challenges from facility organizations and from manufacturing organizations as an example, Execs and leaders within the sustainability or operations organizations that are currently implementing or exploring energy management solutions will be ideal speakers.
Me: What are you looking for in a good proposal?
Vik: A good proposal should be educational, motivational and practical. Ideally, your peers should be able to learn from your experience to initiate their own energy management projects. It's important to note that you don't have to have demonstrable energy savings to deliver a successful proposal. There are significant lessons to be learn from your experiences on simply getting to the point of deciding on energy efficiency projects
Me: What are the benefits of submitting an abstract for Pulse?
Vik: Free admission to Pulse ($1,995 value) and recognition for yourself and your organization as leaders in the area of Energy Efficiency.
Me: What is the deadline for submitting call for speaker abstracts?
Vik: The deadline to submit your speaker abstract is Nov. 2nd. Don’t delay, submit your proposal today.
With such great guidance from Vik, you’re sure to write a perfect proposal. If you have any questions on submitting abstracts for Pulse or want feedback on an idea, just leave a blog comment or feel free to email me. Also, be sure to check out this justification letter if you need that extra edge to convince your boss of the value of attending Pulse. I hope to see you there!