IBM Energy Management
Karl Helbig 270001N2U6 email@example.com Tags:  green-data-center energy-efficiency ibm-energy-management green-and-beyond tivoli gts green-it green-infrastructure modular-data-center energy-efficient-servers sustainability stg energy-monitoring 2 Comments 2,087 Visits
Hello, Karl Helbig here... I am a worldwide marketing manager with IBM focusing on our energy management software portfolio. First, let’s get the intro out of the way with just a little background on me... I am considered a subject matter expert on our energy management solutions. No simple task, but I find that to be pretty cool in and of itself! It's really quite exciting to be involved in this area... everyone's focusing on what they can do to "go green". I myself practice what I preach every day at home... I am energy conscious, I recycle EVERYTHING, I try not to use more water than I have to, and I try to buy products that have as little impact on our environment as possible. I also work out of my home office, so I feel that I am reducing my personal affect on the environment by not getting into my car every day and driving the 40 or so miles (each way, I might add) to get to an office. So you can imagine my excitement when I joined the "green team" at IBM. OK, enough about me. Let me set the stage for what's to come on this blog.
Our energy management software is really part of a much bigger picture. It falls specifically under our Green & Beyond initiative, and more specifically, within an area we call Green Infrastructure. What is a green infrastructure you ask? Let me try to explain. IBM defines a green infrastructure as one that can instrument, manage and optimize its business assets across the infrastructure, including IT equipment, data centers, property & facilities, and data & applications. Simply put, a green infrastructure is instrumented and interconnected, and as a result, it’s intelligent. And if your infrastructure is intelligent, you can mitigate the environmental impact of the assets that support it and realize some real, measurable benefits. Make sense? That’s just a tease…we'll talk more about it in future blogs.
As you can probably imagine, a green infrastructure is not just about software (we’ll get in to some specifics about software another time). It's also about hardware, like energy efficient servers, and related technology for monitoring energy usage on that hardware (to make it even more energy efficient!). And it's also about helping you grow your data center – when, in this difficult economy, the money required to do it might not be there – we can help you define your data center requirements, and help you design a scalable, modular data center solution for virtually any IT environment. We’ll cover all of this with an eye toward helping you save energy, reduce the impact of what you do and how you work on the environment, and hopefully save your company some money along the way.
So with that said, as you may have already guessed, this blog will be a collaborative effort between several areas within IBM. If that doesn't make you want to come back for more, I don’t know what will. I’ll wrap this up by letting you know that we'll try to do this at least once a week. But once we get rolling, don't be surprised if we up the ante a bit and talk with you a little more often. Until next time, thanks for reading this... and we will meet again very soon. I look forward to it.
Some other areas you may be interested in:
IBM Energy Management Community:
Take me there now!
IBM Energy Management on LinkedIn:
Take me there now!
IBM Energy Management on Twitter:
Karl Helbig 270001N2U6 firstname.lastname@example.org Tags:  green-data-center green-it maximo-asset-management ibm-energy-management green-infrastructure tivoli energy-monitoring energy-optimization green-and-beyond sustainability energy-efficiency 3 Comments 1,865 Visits
First, I'd like to thank John for his comment/question from our last blog. Let's plan to address that next time if that's ok. But for now, we have some important news to share with you. Today we are making available a new product that is part of our overall energy management solution portfolio. IBM Maximo Asset Management for Energy Optimization is the latest addition to a set of products designed to help you better manage your data center and facilities assets for energy efficiency.
MEO (as we will call it for short) works in conjunction with IBM Tivoli Monitoring for Energy Management to give you visibility in to thermal metrics within the data center. More specifically, ITM for Energy Management collects the data from the assets, and MEO uses that data to create a visual thermal map of the data center, so you can see both hot and cold spots within the facility and take the appropriate actions necessary to optimize assets for maximum energy efficiency. But it doesn't stop there. The solution allows you to remediate energy issues by generating service requests to take action on them. And it links energy metrics with asset information to manage energy as a part of service management processes, such as condition monitoring and preventive maintenance. We're pretty excited about the new product and hope that you will be too. Let us know what you think by leaving a comment or question here. And do check out the below links.
Maximo Asset Management for Energy Optimization on the web
Maximo Asset Management for Energy Optimization data sheet
Karl Helbig 270001N2U6 email@example.com Tags:  green eco-friendly energy-efficiency sustainability 489 Visits
OK campers (and I mean that literally because that's what I will be doing this weekend), it's that time of year again... summer is coming to an end, and everyone's heading out (and cooking out) for the Labor Day weekend. So rather than talking shop this week, I thought I'd share a couple of things that I recently learned to help stay green over the long weekend (you know I am passionate about this anyway). Why you ask? Because I know that even though we're out of our normal day-to-day routines for a couple of days, we still want to be eco-friendly!
So, as you start your shopping and get ready to fire up the grill, why not consider:
We'll get back to our regularly scheduled programming next week :)
Gino Palozzi 06000156QS firstname.lastname@example.org Tags:  green-it energy-monitoring green-infrastructure 1,132 Visits
Would you like to be able to visualize and communicate both the environmental and economic impact of energy usage across your infrastructure? If your answer is yes, then IBM has the solution for you. It's called the IBM energy dashboard, and it's a versatile, role-based information dashboard that collects metrics from IT, facilities and physical assets, giving you a way to communicate current and past energy and thermal performance in real business terms.
Consider these questions, and what you currently have to do to find the answers:
How much energy am I using?
What services are costing the most in energy consumption?
Can I make alterations and still meet my service level agreements?
We've made some changes, so how much are we saving on energy bills?
Can you answer them with some degree of ease? Or have you already started scrambling for the answers in spreadsheets, power bills and reports?
Using views from IBM Tivoli Business Service Manager and drawing on information collected by IBM Tivoli Monitoring for Energy Management (and other potential sources), the IBM energy dashboard enables you to consolidate the information you collect and present it in an easy-to-read and insightful format. So what do you get? You get visibility into the energy usage of a broad range of infrastructure components and the relationship of your power infrastructure to the services they support.
Role based, you say?
The IBM energy dashboard gives you the flexibly leverage two dashboard views, First, it provides consolidated energy usage views for your executives and sustainability leaders, giving them visibility in to energy usage, cost, and the environmental impact of the efficiencies achieved. Second, it serves as a launch point for your operations team to drill in to root-cause analysis and help take corrective actions.
Sound intriguing? There’s so much more to it! To get the full story on how IBM Service Management Solutions can help your organization better manage energy consumption by implementing an energy dashboard, visit our service management resource center to read the executive brief that we recently published.
Take me there now!
john heckeroth 0100000FVA HECK@US.IBM.COM Tags:  green energy green-infrastructure maximo sustainability energy-efficiency green-data-center monitoring ibm-energy-management management green-and-beyond ibm energy-monitoring tivoli green-it energy-management meo 2 Comments 1,953 Visits
Really, who actually cares about how much energy is being consumed in the data center? It appears that in more than a few cases there is a “teenager” phenomenon occurring. Have you ever tried to get your teenage son or daughter to consistently turn off the lights or TV when they leave the room? If your experiences are like mine, you would probably have more success pushing a rope uphill. The challenge is that teenagers don’t care because they don’t pay the electric bill. They know somewhere locked inside the recesses of their brain that it’s the right thing to do, but at the end of the day, that alone doesn’t seem to make a difference. Now, don’t get me wrong, I’m not comparing IT Managers to teenagers, I’m just saying that unless there’s a vested interest in an outcome, then there’s probably not a lot of action that’s going to be taken.
So why should an IT Manager care about the energy consumed in the data center? Let me start with one possible reason, and see if other contributors will add their perspective.
While it’s not the most common type of outage, there are occurrences of disruptions to the power or air conditioning that can have an impact on service availability. Does an end user really care if the application is down because of a network, server, or air conditioning problem? The answer is no! If the IT Manager has established documented Service Level Agreements, then it’s in his/her best interest to do an effective job to maintain those service levels by managing all elements that could impact an outage… and that includes power or air conditioning.
What are your thoughts? Why should an IT Manager care?
Karl Helbig 270001N2U6 email@example.com Tags:  tivoli maximo energy green-it green-data-center energy-efficiency energy-monitoring monitoring management energy-management sustainability ibm-energy-management ibm meo green green-infrastructure green-and-beyond 2 Comments 1,741 Visits
The rising cost and uncertain availability of energy
There are many specific issues around energy and the environment that are increasing the urgency for organizations to change the way they do things in order to achieve and sustain energy efficiencies. And these pressures are coming in various forms, not the least of which is the rising cost and uncertain availability of energy. We all know that energy is scarce and that prices tend to fluctuate. Humor me for a moment as I attempt to use an example to illustrate the challenge. One of my colleagues talks about the VP of a company that he’s working with around energy management, and this person talks about his yearly budget being allocated fairly equally to three different areas: CapEx, labor or people, and energy. And when we think of plotting that out over time, let’s say over a five year period, it should be fairly simple to control and maintain our capital expenditures and people costs, or at least predict what those costs might be. But if we look back at the history of where energy costs have been over the past few years, you realize that it becomes difficult to predict where these costs might be one or two years down the road, much less five years. And with demand expected to increase, those costs could be significantly higher than might be expected. How can a company address this issue as it tries to run the business in a more sustainable manner?
More info @ http://ow.ly/hk7p
Karl Helbig 270001N2U6 firstname.lastname@example.org Tags:  energy green management tivoli energy-efficiency green-it monitoring green-infrastructure meo green-and-beyond maximo sustainability ibm energy-management green-data-center ibm-energy-management energy-monitoring 1,037 Visits
Gino Palozzi 06000156QS email@example.com Tags:  green-infrastructure tivoli energy-monitoring sustainability ibm-energy-management energy-optimization maximo-asset-management green-it green-and-beyond energy-efficiency green-data-center 983 Visits
Back in February 2009, I attended my first Pulse conference and it was a memorable experience. I left
With 2010 just around the corner, I am already looking forward to participating in my second Pulse conference. The event returns to the MGM Grand in
I will post additional details regarding the energy efficiency sessions as the curriculum is finalized. In the interim, please do not hesitate to post or send me ideas through this blog for topics or potential speakers that you would like to see at this years event.
I look forward to meeting many of you at Pulse 2010.
Karl Helbig 270001N2U6 firstname.lastname@example.org Tags:  green-it tivoli pulse management ibm green-data-center green meo energy-management monitoring ibm-energy-management energy-efficiency sustainability maximo energy energy-monitoring green-infrastructure pulse-2010 green-and-beyond 1 Comment 2,464 Visits
In preparation for Pulse 2010 in Vegas, I interviewed Vik Chandra, the Pulse track lead for Energy and Efficiency, to help you generate good ideas for submitting your call for speaker abstracts for Pulse. Vik will actually be reviewing the submissions with a team of other folks, so you can really trust his advice. Here’s what he had to say:
Me: What are hot topics in the area of Energy and Efficiency right now? Which topics would you really like to see presented at Pulse?
Vik: The focus of going green is on reducing costs. The first step to going green is to gain visibility into energy consumption end-to-end across the infrastructure. The attendees at Pulse would benefit from learning about your experiences including:
Vik: Energy efficiency activities span the entire infrastructure. IT organizations have different challenges from facility organizations and from manufacturing organizations as an example, Execs and leaders within the sustainability or operations organizations that are currently implementing or exploring energy management solutions will be ideal speakers.
Me: What are you looking for in a good proposal?
Vik: A good proposal should be educational, motivational and practical. Ideally, your peers should be able to learn from your experience to initiate their own energy management projects. It's important to note that you don't have to have demonstrable energy savings to deliver a successful proposal. There are significant lessons to be learn from your experiences on simply getting to the point of deciding on energy efficiency projects
Me: What are the benefits of submitting an abstract for Pulse?
Vik: Free admission to Pulse ($1,995 value) and recognition for yourself and your organization as leaders in the area of Energy Efficiency.
Me: What is the deadline for submitting call for speaker abstracts?
Vik: The deadline to submit your speaker abstract is Nov. 2nd. Don’t delay, submit your proposal today.
With such great guidance from Vik, you’re sure to write a perfect proposal. If you have any questions on submitting abstracts for Pulse or want feedback on an idea, just leave a blog comment or feel free to email me. Also, be sure to check out this justification letter if you need that extra edge to convince your boss of the value of attending Pulse. I hope to see you there!
Rich Lechner 2700000NFH email@example.com Tags:  green-and-beyond green-data-center maximo green-it management energy meo green ibm tivoli ibm-energy-management green-infrastructure energy-efficiency energy-management monitoring energy-monitoring sustainability 1,794 Visits
I read an industry analyst report last week that proclaimed that "Green Computing" is no longer relevant in today's IT market. It probably comes as no surprise that in this economic environment very few CIO’s will purchase an IT solution solely because they want to do something good for the environment. Nor is it unexpected to see signs of fatigue with the 'green washing' that has emerged over the past 24 months. However, the fundamental promise of 'Green IT' has always been that it will help clients overcome operational inhibitors (they are out of power or cooling capacity or unstable power supply is resulting in availability issues) while taking out cost (energy costs, operational costs, and deferral of capital investments).These benefits are more relevant today than ever - whether a CIO or IT Manager labels them as 'green' or not. Furthermore, it is clear that sustainability continues to be high on the corporate agenda. Demands that customers are making on the companies they do business with are prompting such companies to consider their impact on the environment, and as such they’re beginning to worry about a possible negative impact on brand value. Likewise, increasing regulations and laws to reduce emissions of greenhouse gases and protect the environment are beginning to gain steam. And in parallel, we are seeing an increasing number of incentives offered by utilities and regulatory bodies in order to drive energy efficiency and sustained demand reduction in commercial companies, with IT and data centers being primary targets for efficiency gains.
Our focus at IBM has always been on improving efficiency. We're all about helping our customers overcome very real operational inhibitors, reduce costs, prepare for these new, impending regulations, and attain sustainable operations. And the by-product of these efforts - what some may consider "going green" - can only mean good things for the environment.
Energy efficiency and sustainability are certainly not just waning 'fads'. Let me give just a couple examples:
First, legislation around greenhouse gas emissions and energy efficiency will probably come more quickly and with broader reach than anticipated. In many cases, the IT organization will represent a substantive portion of the overall footprint of the organization. As a case in point, the UK government announced the final format of the CRC on Wednesday of the week before last and will begin mailing out registration packets to 5,000 businesses across the UK by the end of the month. What was once thought of as an issue only for large emitters such as utilities and heavy manufacturing is clearly relevant to businesses of all sizes in every industry.
Second, as we begin to emerge from the recession, all the traditional issues that we see will in fact remain (cost cutting, availability, etc.), but forward thinking CIO’s will also have on their agenda how they can help lead/enable sustainability across their organizations. As sustainability strategies are defined and environmental management systems are deployed, it will fall to IT to provide the supporting infrastructure.
Energy efficiency and sustainability should really be top of mind for a CIO both today and tomorrow. It’s not about the gimmicks and superficial actions that some marketing organizations have promoted and which feed the perception of 'green' as simply a 'fad'. Energy efficiency and sustainability are relevant and important, and we'll continue to help our customers along these lines. Companies will ultimately be held accountable not only for what they do - but also for how they do it. They will have to tackle these issues straight on so they are ahead of the curve when new regulations emerge, and we’ll be there every step of the way. How we change the way we work today might be the catalyst toward providing a better tomorrow for the environment and for our planet.
Whether you call it 'Green IT' or not, make no mistake - energy efficiency and sustainability still matter.