Hoping to capitalize on some clever Internet trend or hilarious current event for my next blog, I discovered something called the Top 20 Marketing Trends of 2009
on Google. This list managed to be both dull yet somewhat intriguing all at once. Dull because it was a list, which I find inherently boring. Intriguing because I wanted to see just how “on” it’s predictions were. Did it predict what was obviously already a trend, or did it predict something altogether fresh that emerged in March or June?
The truth is, I don’t know because I never made it past trend #1: Recession Marketing. The author writes,
“Expect a lot of marketing messaging related to the recession. Don’t be surprised to see lots of offers that “save you money” throughout the year. With fewer purchasing dollars available, how will your marketing message be distinctive and stand out?”
I confess that the word “Recession” kinda makes me shudder. It’s like the Bogeyman. Spooky and invisible. Now that I have your attention
, Recession seems to say, let me infect you with anxiety and paralyze you with pessimism.
On the other hand, the Recession has inspired all of us to pause and ponder our situation. It is always wise to think, but thoughts alone never saved nor earned a penny and the only thing we have to fear is fear itself, right?
So let’s give the Bogeyman the boot!
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and we can all say bye-bye to this notion of Recession Marketing and the Bogeyman.