The Pulse blog is happy to present a guest blog today from Heather Hinton, IBM Distinguished Engineer. Thanks, Heather!
Future Security -- How Can We Keep up With the Ever-Advancing and Changing Threat Landscape?
As part of role in protecting IBM & SO clients, we focus on simple solutions, basics/first principles. This is even more true as cyber attacks become more sophisticated and more targeted - simple solutions are how we can provide the most comprehensive base solution, simple solutions that help motivate and enforce good behavior by our users. The reality is that every organization will get infected with malware - you are all infected statistically to at least 10% of your population. So your solutions must focus on minimizing opportunities for infection and then really minimizing opportunity for spread of infection/detection (teaser - this is where some of the advanced techniques such as our QRadar family really shine) and remediation of infection. Without the fundamental basis, the advanced solutions are like putting a bank-level security vault as your front door and a waxed-paper window covering beside it.
Join me along with Martin Borrett, Tom Cross, Jack Danahy and Josyula Rao on Tuesday March 6th at our Pulse session 2076 from 6:00 PM - 7:00 PM in room 318 for a panel discussion sponsored by the IBM Institute for Advanced Security. We’ll be discussing research and approaches to help evolve security thinking to become more agile, de-perimeterized and business-process centric.
Heather Hinton, PhD
IBM Distinguished Engineer
The above 19 countries were not in attendance at Pulse 2011 but are here now! We are thrilled to welcome them and the rest of the international attendees, that make up over one-third of our total audience of 8000 that have traveled from 79 countries worldwide!!!
Please join us in the North Pavilion at the MGM Grand Hotel at 4:30 pm today for the International Connection Reception, hosted by Joao Perez, Vice President of Sales, IBM Security.
Welcome to Pulse 2012! 8,000 attendees from around the globe are here to learn how they can change the economics of IT and speed the delivery of innovative products and services.
The theme of this year's Pulse is "Business without Limits" and with hundreds of sessions including topics from cloud, mobility, smarter physical infrastructure and security, your options at Pulse are nearly limitless too!
Check the Pulse SmartSite to search for sessions on the subjects that matter to you and watch the Pulse website for the latest resources from Pulse, including live video of the event, the current Livestream schedule, a video library, picture gallery, and keynote slides.
Danny Sabbah opened the Pulse 2012 Solution Expo opened with a ribbon cutting ceremony, which officially kicked off Pulse 2012.
It was a full house at the Solution Expo, which features the newest technology and next-generation solutions from IBM and IBM Business Partners.
Visit the Pulse 2012 Sponsors, including Diamond Sponsors Toshiba and
Trend Micro, in the Expo today!
The Solution Expo will be open from 12- 7 p.m. on Monday, 12 - 6 p.m. on Tuesday, and 12 - 4 p.m. on Wednesday.
While many of us were settling in to Pulse,
IBM Business Partners were taking in a full day of strategy sessions!
Hosted by Ernest Jones
and sponsored by Arrow ECS, Gemini Systems, and Innovise ESM,
the Tivoli Business Partner Summit featured a wealth of advice on how to embody this year's theme of Be Bold. Be Tivoli. Be Limitless.
Ernest was followed by Brendan Hannigan, GM of the IBM Security Division, and
Jamie Thomas, VP of Tivoli Strategy and Development, who shared product roadmaps and her perspectives on the Tivoli marketplace. Tivoli General Manager Danny Sabbah shared insights, Mark Register hosted an interactive panel of partners and clients, and Lou Attanasio described
the keys to "Excelling at Selling." They were joined by special guest speaker
Alison Levine overcame a life-threatening heart condition to become the first American woman to accomplish the Adventure Grand Slam
(successfully climbing all seven summits and reached the North and South Pole). Alison inspired the crowd on how they, too, can become limitless through leadership, teamwork, innovation, and dealing with change.
Partners also had a choice of six breakout sessions. IBM Business Partners can find the presentations for those breakouts on the PartnerWorld Tivoli Knowledge Center.
A highlight of the Business Partner Summit each year is the Tivoli Business Partner Awards. Congratulations to this year's winners:
ISM Summit Cup: Sirius Computer Solutions
Business Partner Innovation Award: Flagship Solutions Group, Inc.
Data Protection Excellence Award: Fritz & Macziol Software und Computervertrieb GmbH
Integrated Service Management Excellence Award: Softential
Smarter Planet for Asset Management Award: Interloc Solutions
Value Added Distributor Innovation Award: Tech Data Azlan
ISM Library Solution Excellence Award: Front-safe A/S
Service Management Partner Connect Award: Gulf Breeze Software Partners
The Pulse International Connection Reception provided a fun and festive event for Pulse attendees from 79 countries.
Host Joao Perez greeted the entusiastic crowd and shared the top five countries most represented at Pulse outside of the US: Canada, Brazil, the United Kingdom, Mexico and Australia. Overall, 34% of all Pulse attendees are from outside the United States.
Hands-on Labs and Certification Testing also opened Sunday.
With more labs this year than ever, participants took part in exercises about a wide variety of IBM software products. Lab titles are listed in your pocket agenda and full lab descriptions are available
here and in the Pulse SmartSite.
For Certification testing, the choices are nearly unlimited: you can take any of the certification tests IBM offers right here at Pulse!
The Hands-on Labs and Certification rooms are located in the Studio Ballrooms A and B, near the Grand Garden Arena entrance. Follow the signs to take part in these valuable opportunities.
Win an Apple iPod Touch! For each session you attend while at Pulse, you will find a session survey on the Pulse SmartSite.
Submit your session surveys for a chance to win. Each day there will be a drawing, and the
winner receives an Apple iPod Touch, sponsored by Alliance Tech, Inc. Each survey submitted
is an entry to win, so complete your surveys today!
IBM Endpoint Manager for Core Protection, powered by Trend Micro, provides easy-to-use antivirus and data loss prevention that protects sensitive data while controlling operating costs.
Pulse 2012 Platinum Sponsors:
Pirean are internationally acclaimed experts in the consultancy, implementation, enhancement and support of IBM Tivoli Software. The World's most accredited Tivoli partner for 2010 and 2011, Pirean’s unrivalled Software and Services portfolio guarantees to deliver first-class Security and IT Service Management Solutions for high-performing organizations globally. (Booth P317)
PowerPlan is an enterprise software company providing asset-centric accounting, tax and budgeting solutions. Companies leverage PowerPlan and Maximo to help generate cash, mitigate compliance risk and enable a cost management culture. The world’s most demanding asset-intensive companies trust PowerPlan to manage over $2 Trillion in assets. For more information visit www.powerplan.com (Booth P318)
Day 1 General Session Defines Business Without Limits With instrument-like beats, opening act Naturally 7 and the story of healthcare company
Wellpoint set the tone for the Pulse 2012 Day 1 general session. Vice President of Infrastructure George Zaruba described the bold steps they have taken to optimize their business relationships,
services and processes using their infrastructure to competitive advantage. Host Scott Hebner then took the stage, welcoming the crowd of 8000 to Pulse and encouraging
them take advantage of “opportunity highway” available to help IT drive business transformation. Speeding the delivery of innovation while managing risk and cost,
he said, requires visibility, control, and automation. "You’ll need to see in real time how your business is operating, as you cannot control what you cannot
see--and you cannot automate what you don’t control. And if you cannot automate, costs skyrocket and innovation stagnates." Next, Robert LeBlanc addressed the
changes and challenges of a smarter planet, articulating why we are seeing such rapid growth in Cloud, Smarter Physical Infrastructure, Enterprise Mobility and Security
Intelligence. He emphasized the need for dexterity around customer relations, understanding clients and giving them what they need to drive value and transform the economics
of innovation, speed service delivery and optimize agility. He also described how IBM is investing to ensure proper visibility, control and automation across this highly dynamic environment,
enabling organizations to better see and understand their business in real time, transform while controlling risk and become more efficient, cost effective and agile.
After an impressive rendition of "In the Air Tonight" by Naturally 7, Danny Sabbah described how the convergence of mobility,
embedded intelligence, and ever increasing security threats, along with increasing requirements for standardization and automation, are driving us to a new technology model: cloud computing.
He described cloud as a “convenient way to normalize your infrastructure and have much greater
visibility, control and automation, which makes it easier to tie investments directly to business outcomes.” and provided evidence by successes at the Australian Open.
(watch the video), Citi and True Value.
But all cloud implementations are not equal. Successful cloud implementations, he noted, are resilient, with integrated and embedded security intelligence, choice and flexibility in hybrid environments, enterprise-class, workload-aware optimization, and built-in analytics.
He then outlined some of the transformations IBM is making to help clients achieve visibility, control and automation, including the SmartCloud Foundation, Endpoint Management for Mobile Devices,
and acquisitions of Worklight and Q1 Labs, plus two new additions you can take part in at Pulse:
A new Tivoli User Community site that provides information and opportunities for feedback and collaboration is available in the Tivoli User Community Lounge in the Solution Expo.
Stream Keynotes Cloud and Data Center Optimization In this session, moderator Mike Hill described how Cloud enables innovation while managing change and complexity, enabling businesses to build new relationships with clients and create business value.
Clients Ryan Kean, Director of Enterprise Platform Tech Services for The Kroger Company and Doug Rommel, Senior Vice President and Chief Information Officer for American Greetings, described
how they are utilizing cloud to remain competitive, reduce costs, and obtain the business transformation needed to evolve IT. IBM leaders Dave Lindquist, IBM Fellow & Tivoli Vice President;
Paul Loftus, GM of Cloud Managed Services for GTS; and Marie Wieck, GM of IBM AIM described benefits of IBM’s cloud technologies that provide continuous application delivery, workload awareness,
hybrid integration and management, and orchestration across a standards-based infrastructure. The audience was encouraged to take part in the wide array of cloud activities at Pulse, including
more than 50 sessions and 15 demos that feature cloud, plus BOFs, Meet the Experts, and Expo Theater sessions.
Smarter Physical InfrastructureGeorge Ahn, VP of IBM Enterprise Asset Management, hosted over 2000 people with a full dose of humor. He noted that companies are looking for return on assets
and with limited resources, it is about how we deploy them, which can be greatly improved by the use of IBM EAM products. David Kontra of General Electric highlighted how they incorporated
the IBM TRIRIGA product almost 10 years ago and how it has helped them to manage their properties and leases all around the world. Their new focus is "Leveraging technology to drive cost-effective
execution, enhanced employee experience and productivity through innovative workspace solutions," which is more manageable thanks to IBM TRIRIGA products. Ken Bodine from Michelin explained the benefits of EAM to their corporation. Previously, each plant had their own operations with no way to globally track business needs. By standardizing, they have improved safety, improved products and lowered costs.
Finally, Rick Nicholson, Group Vice President, IDC Energy Insights took the audience through a series of Smarter Physical Infrastructure mega-trends encompassing everything from what it means to be "smart"
(intelligent devices, pervasive broadband networks, big data/analytics/social media/cloud services) to how asset and facility management play a vital role across multiple industries.
Mobility Forrester Analyst Christian Kane described how IT managers must proactively embrace new technologies that benefit their business. Bob Sutor, Kevin Cavanaugh and Wing To outlined how IBM Enterprise Mobile Platform helps to build, connect, and run back-end systems in support of mobile applications. They discussed the major issue many businesses face with employees owning their own devices and how to maintain system security on the devices.
The platform helps manage and secure devices and provides new ways to transform your business while creating new opportunities through visibility, control and automation over all devices.
Security Brendan Hannigan, GM Security Solutions, and Sandy Bird, CTO of the IBM Security Systems Division (and co-founder of Q1 Labs), outlined how
IT is at a crossroads, with organizations facing a threat landscape that is increasingly complex and that requires a fundamentally different approach to security.
Clients want an integrated view of security and existing point products are not meeting their needs. IBM’s industry-leading security Intelligence solutions with real-time processing and predictive analytics capabilities
help tackle difficult security challenges such as insider threat and advanced persistent threat. Critical controls are becoming more optimized and integrated across key security
domains such as identity management, application security, and advanced network security.
IBM has committed major resources to and organized around helping to comprise a broad, integrated framework of products and solutions to help organizations meet
current and emerging threats.
Service Assurance for Service Providers
Moderator Peter Bews from Rogers Communications hosted an open panel discussion. He was joined on the stage by Martijin van Zoeren of Dutch Cloud BV, Frank Gillett of Forrester Research, Craig Farrell of
IBM Communications Sector, and Giovanni Lanfranchi and Denis Kennelly of IBM Tivoli. Panelists discussed the unique challenges service providers face, including how to deal with today’s financial challenges,
how to deliver innovative new services on an aggressive schedule, how to differentiate themselves based on quality of service, and the potential benefits delivering services on a cloud infrastructure.
Cloud Tours Take a tour of the cloud solutions you are hearing about at Pulse! Register now for an IBM SmartCloud guided tour. You will be guided through six pre-selected demonstrations that cover key cloud technologies at IBM.
Tour experts will also be available to answer questions and give pointers on the technologies you are interested in. Experience the capabilities that IBM can deliver and learn how IBM can help you
successfully implement cloud. Sign up for your tour at the IBM Information Desk near the IBM SmartCloud Zone in the Solution Expo.
In the Expo: Livestream Stage The Livestream Stage was bustling with activity. Steve Mills recognized IBM Champions, Bob Picciano provided his views of Monday's events,
Wing To, Bob Sutor, Kristof Kloeckner and more provided their insights. Watch them now on the Pulse website.
Also at the Livestream stage, two hundred people who earned tickets by “taking their Social Pulse” were treated to an I Scream Social,
redeeming the tickets for ice cream bars today at the Livestream Stage in the Solution Expo. The Social Pulse Team will be doing it again tomorrow at 3:30,
so stop by a Pulse Social Bar today, take your Social Pulse and get your ticket for ice cream! See the pictures on Facebook.
Complete Your Conference Evaluation for a Free T-Shirt
Pulse 2012 wants your feedback! Complete your overall conference evaluation on the Pulse
SmartSite. Once you have completed the evaluation, stop by the Registration Desk and pick up
your complimentary T-shirt! Available to IBM clients and IBM Business Partners only, beginning
Find More and Contribute to the Conversation:
Hear a Meet the Experts session where Don Cronin, Program Director Tivoli Technical Strategy, and Mike Kaczmarski, IBM Fellow and Tivoli Technical Architect on the Interoperability Center discuss it in detail.
Today's Twitter topic of the day is: Life without cloud would be like ___________. Join in at #ibmpulse
Our favorite comment from yesterday's Twitter topic: If you had to, how would you define instrumented endpoints to a 5th grader? @tomhawesome tweeted @ibmPulse Jimmy, your mom can now see how much time you spend playing angrybirds.. and homework all from her phone.
Tivoli User Community members: Social Media 101 is available for Tivoli User Community (TUC) Members in the Solution Expo from 3-3:30 p.m.
Get ready for Wednesday's special guest speaker. Tweet your questions with #askwoz and they might be answered in Wednesday's general session!
Hands-on Labs and Certification, 10:30 a.m. - 6:00 p.m., Studio Ballroom B
Hear Visa describe Best Practices for Cloud Computing Multi-Tenancy, 3:30 - 4:30 p.m., CC Room 123
Social Pulse I Scream Social, 3:30 p.m. at the Pulse Social Bars
Hear more about Computing: The Human Experience from Grady Booch, 03:30 - 04:30 p.m., CC Room 101 and take part in the project by visiting the video booth, 10:00 a.m. - 6:00 p.m, CC 3rd floor Social Pulse Bar
Birds of a Feather Sessions, 6:00 p.m., various locations
Cloud on z Birds of a Feather
Business Partners: Visit the BP Cafe in the Solution Expo, 12 - 6 p.m. on Tuesday, and 12 - 4 p.m. on Wednesday.
Mobile Security Panel featuring AT&T, Medibank, 10:00 - 11:00, CC Room 318
Next Generation Security Information and Event Management, 10:00 - 11:00, CC Room 319
Pulse Palooza, featuring Maroon 5! 7:00 p.m. in the Grand Garden Arena.
Late-breaking news including new, updated and cancelled sessions can be found in the Pulse SmartSite under Daily News.
While the Pulse opening general session focused on strategy, Day 2 provided a roadmap to the opportunity highway: visibility, control, and automation in action.
"America's Got Talent" performers I-Luminate lit up the stage with their exciting integration of dance and technology. Host Scott Hebner welcomed the group, described the session's focus on
implementation, and recognized the importance of IBM Business Partners to supply critical capabilities, skills, and expertise.
Steve Mills followed with a wrapup of the broader IBM roadmap around Smarter Computing.
He shared the journey IBM has taken internally and with clients to meet the demands smarter planet solutions are placing on IT,
including applying the breadth of IBM solutions, or "eating our own cookie" to deliver faster time to value and lower operating costs.
Bob Picciano hosted a panel of clients featuring Peter Bews, Director for Cloud Computing for Rogers Communications,
David Kontra, Global Real Estate Portfolio Executive for GE,
Jill Holbrook, Associate Director Technology Infrastructure, Erie Board of Cooperative Education Services
and Tony Spinelli, Senior Vice President and Chief Security Officer, Equifax.
They discussed the challenges companies are facing today, what innovative new strategies they are taking advantage of and how IBM is helping them make use of Cloud, Smart Physical Infrastructure, Mobility and Security and Compliance.
Jamie Thomas then
described new additions to the IBM portfolio and the roadmaps IBM is putting in place to help clients succeed (accelerators, progression paths, etc.).
With a focus on standards Jamie will also preview what to expect from IBM as we move forward in time from a technology perspective and oriented around Visibility, Control and Automation.
Read about the announcements here.
Pulse Palooza Maroon 5 braved high winds to make it to Pulse Palooza, where they put on a fantastic show! The Grand Garden Arena was packed with excited fans.
Women's Networking Reception Earlier Tuesday evening, Jamie Thomas welcomed the women of Pulse, as they enjoyed cocktails, hors d’oeuvres and networking.
Grady Booch Describes Computing: The Human Experience
IBM Fellow Grady Booch provided an overview of Computing: The Human Experience to a packed house Tuesday afternoon.
He described this rich yet tragic connection between computing and conflict and the implications in the future of war.
Tuesday was a busy day at the Solution Expo, and not just at the EDI booth, where the Ace of Cakes made a repeat visit. The Expo is open from 12:00 to 4:00 today, so come take advantage of it!
Service Management Connect
Take a tour of Service Management Connect, which Jamie Thomas announced during the general session.
Learn how you can participate in the product development process, made transparent with open access to release plans, milestone code, and sprint demos. Help make IBM products better by communicating your
priorities and collaborating with other users.
Client Connections and Hospitality Lounge
It's not too late to be connected to another IBM client! Stop by the Client Hospitality Lounge and sign up to
meet one-on-one with an IBM client reference. Learn how other companies are using an IBM solution to make
smarter business decisions, brainstorm new ideas, or discuss a particular challenge you’re having. If you are or would like to become a
IBM client reference, stop by and sign up. Response has been positive:
“Telling our story helps make a phenomenal product even better." says Jason Brock, CLS Asset Management Lead, Battelle
and "IBM's reference program helps us connect w/& learn from others so we don't have to reinvent the wheel" tweeted Karen Dietz, @ChoiceHotels
Meet the Experts
Meet the Experts, which changed its format to a roundtable format this year, has had a steady stream of participants. The most popular topics include Maximo, BigFix, Q1 Labs, and Storage Virtualization.
Sessions will continue through Wednesday at 4:00 p.m., including repeats of popular sessions.
If you could double your capacity without increasing costs, wouldn't you? To hear more about how to achieve the economies and efficiencies Steve Mills described in Tuesday's keynote, visit the Smarter Computing
booth and talk to experts about IBM systems and sofware that can address today's challenges.
Watson IBM's most famous game show contestent is at Pulse! Play Jeopardy against Watson and learn more about him, including the history and how Watson is being used to meet real-world needs, including the
partnership Wellpoint's George Zaruba described in Monday's general session. Watson can be found in the Smarter Computing zone in the Solution Expo.
Complete those Evaluations! Speaking of Watson, get a free Watson t-shirt! Remember to complete your session and overall conference surveys on the Pulse SmartSite--there
are prizes involved! Once you have completed your overall conference survey, stop by the registration desk to pick up your Watson shirt. For each session survey you complete, you are registered for a drawing for a free Apple iPod Touch.
While you are in the Solution Expo, be sure to take the time to visit the Tivoli Accredited Partners in the Solution Expo. They are highlighted in the Pulse conference guide and they have Accredited signs in their booths.
These partners have invested heavily in Tivoli deployment skills so that they can ensure a successful implementation of service management solutions in your business.
Accredited partners are great resources for you to chat with and get new ideas on how to improve your business!
Visit Platinum Sponsor Pirean and Help One of Three Charities
Gartner predicts that by 2014, 90% of organizations will support corporate applications on personal devices. Everyone is talking about “Bring Your Own Device” (BYOD), and most businesses will need to review their policies to accommodate it.
We are all too familiar with hearing about the security challenges that organizations will need to overcome, but what do employees think about BYOD? Pirean would really like to find out! Drop by the Pirean booth P317 in the expo hall to answer a few short questions and we’ll make a donation on your behalf to Hope for the Warriors, St Jude’s Children’s Research Hospital or Habitat for Humanity. The results of the survey, along with people’s chosen charities are displayed real-time on the displays at the Pirean booth, plus as soon as your answers are submitted you’ll be able to watch them update!
Pulse Day 3 Focuses on Innovation! Wednesday's general session was all about future innovation. After a fun introductory video highlighting IBM Research's “5 in 5”, host Scott Hebner introduced
Erich Clementi, Senior Vice President of IBM Global Technology Services, who
outlined how the delivery of IT Services will evolve with cloud in support of Smarter Computing. Noting that cloud consumption requires a very different delivery model.
It helps define the IT role in a new way—helping to integrate and aggregate services in order to optimize service delivery and business outcomes.
Helene Armitage, General Manager of Systems Software for the IBM Systems and Technology Group, discussed the factors that are influencing
system design for a smarter planet, including the consumerization of IT and data without limits.
Next, Manoj Saxena described the impact that IBM Watson will have on helping to solve some of the world's most daunting challenges. He outlined some of the history of Watson, and shared how
IBM is putting Watson to work to solve industry challenges by leveraging unprecedented analytics.
Watson, he said, is an enabler of the smarter planet vision--managing vast amounts of unstructured data and delivered as a cloud-based service.
The session ended with an engaging keynote conversation between special guest speaker Steve Wozniak and IBM's own Grady Booch. In this informal, fun discussion
Woz shared anecdotes about everything from his early days with Steve Jobs, his commitment to education, the importance of product marketing, and the keys to happiness. It's worth watching.
Stay Informed While Pulse 2012 has come to an end, there are plenty of ways to extend your Pulse experience.
1. Attend a Pulse Comes to You A local Pulse event might be coming to a city near you. See the Pulse website for the schedule and more details.
2. Leverage Social Media This year's Social Pulse was stronger than ever, and you can take part.
Like the Pulse Facebook page to keep up with updates and tag yourself in Pulse photos. Follow @ibmpulse on Twitter and subscribe to the blogs that relate to your area of interest:
3. Utilize the Video Library The video library on the Pulse website has a wide variety of videos to help you can experience more of Pulse.
You can watch general sessions, stream keynotes and anyinterviews from the Livestream stage, including some of the following:
Director of Strategy Don Cronin and IBM Fellow Mike Kaczmarski talk to Scott Laningham about the Interoperability Center, including a great
discussion about linked data, dev ops, cloud provisioning, and more.
Bob Sutor, VP of IBM Mobile Platform spoke to Scott Laningham about the platform, the mobile lifecycle,
and key points from the Monday Mobility and Endpoint Management keynote.here
Steve Mills, Executive Vice President of Software and Systems,
stopped by the LiveStream stage to recognize the IBM Champions for Tivoli,
and award them a recognition plaque. This is a great demonstration of IBM's commitment to those top talent BPs,
clients, academics, and consultants who are evangelists and go-to people in the user communities both face-to-face and online.here
Scott Laningham caught Pulse host Scott Hebner immediately after the opening general session
to get his thoughts about the session and the information being shared for the day.here
Discussions of product announcements, such as this one where David Bartlett, VP, Smarter Physical Infrastructure and Brad Gammons VP, IBM E&U Solution & Sales launched Smart Meter and Smart Grid Network Management Solution v1.1 here
4. Access Online Resources
Visit the Pulse website contains a wealth of resources about the topics explored at Pulse 2012.
Use the Pulse SmartSite to view breakout session presentations and to download brochures, white papers and other e-literature (select the e-literature icon).