When I saw Tom Cross give a talk at Innovate 2010 in June, I was first struck with the nonchalance with which he spoke of the black market business of Internet data. I could not have been more intrigued if I were watching a movie adapted from a John Grisham novel. He seemed to have some emotional distance from what creeps most of us out about our mail. And I’m not even talking about email. I mean the good old-fashioned USPS mail. I KNOW I am not the only one who has worn out a few paper shredders thanks to Citibank, Chase, and the like.
The second thing that hijacked my thought train for more than a few moments was how network vulnerabilities are created for the explicit purpose of learning cyber criminal behavior. Like signing up for as much spam as you can. Sure it makes sense to me now. But I am still vaguely uncomfortable talking publicly about threat and attacks. It seems akin to Batman and the Joker building websites to promote their plans to outsmart each the other. What was I not getting? By now I was considering slipping quietly out of the room to silence the voice in my head saying I had been foolish, very, very foolish in my confidence as a clever and vigilant consumer of Internet Things.
Realizing that I had some mental catching up to do, I stayed for the lasting impression that could keep me awake at night: just how easy it is to steal digital data. As I struggled with the impartial irony of how enormous yet simple a cat and mouse game Web App security is, visions of Tom and Jerry danced in my boggled brain.
It has been gorgeous Friday here in sunny Austin, Texas at a nice 65-70 degrees. It’s only fair to give props when props are due, especially since I have used this blog to gritch about the oppressive heat last summer, which ended yesterday I think.
So! Onto the real reason I brought you here:
Did you know that you peeps only have like two weeks left to get your proposals in to present at Pulse? I know you all have an IBM story to tell. Maybe you don’t think anyone would want to hear it or maybe you are concerned that you don’t have time to prepare. Or maybe you just don’t think that there is good reason to bother.
Nonsense, I say to thee!
First of all, this offer isn’t just for high-ranking executives or big business partners. We also need the folks who actually hands-on run the stuff we sell your company. Does it work? Did it get you out of a fix? Did it prevent you from being in a fix? Did it save more money than it cost? That sort of thing.
And thirdly, do you realize what an opportunity this is? You will be immortalized!
Seriously, we promote the heck out of the good stuff people say at Pulse. Why on earth wouldn’t we? We might even interview you on camera (if you let us) and put you on our YouTube channel and Tweet, Facebook, and of course blog about you. Client presentations from Pulse are wildly popular. My colleagues ping me weekly with, “I need So-and-So’s presentation from Pulse 2009 for a meeting with [client, executive, press, you fill in the blank]!” We’ll make you famous (sort of).
Here are some more goodies for our speakies:
One full conference pass ($1995 value).*
Use of our exclusive Client Speaker VIP Lounge.
Networking opportunities with over 5000 industry experts, press and analysts.
A profile of your success story in the Pulse agenda/curriculum guide.
EAM papers are eligible for the Maximo best practices award.
What are you waiting for? The deadline is November 2 and the clock is ticking!
Telecommunications industry plays a prominent role at IBM Pulse 2012
Smart communications clients are transforming operations to achieve new levels of business and service excellence while being asked to build out smarter networks at the same time. Join us at Pulse 2012, and explore the keys to innovation and agility with a robust service delivery platform. At Pulse you will hear how effective network and service assurance enables control of the entire communication and content management infrastructure, and the strategies for next-generation service quality and delivery.
Speaker sessions confirmed for Pulse include presentations from Bharti Airtel, Dutch Cloud, IMImobile, Rogers Communications, TIM Brazil and U.S. Cellular. Pulse 2012 will help clients learn how to speed the delivery of innovative products and services, and change the economics of your operations by building skills and gaining further insight in important communications topics, including cloud as a platform for new services, building smarter networks, how advanced visibility, control and automation drive smarter operations, as well as Service Provider trends and directions.
Pulse 2012 will also be featuring the latest technology initiatives and next-generation solutions offered by IBM and our business partners, where clients can experience demonstrations addressing important topics for communications providers like Smarter Networks and LTE, Intelligent Site Operations for Smarter Networks and Managing the Network in Today’s Mobile World.
Integrated Service Management is helping businesses prepare for changes that are impacting the organization. Smart SOA makes business processes easy to change, but those changes put demands on the infrastructure. Because a Dynamic Infrastructure is adaptive, it can support those business processes. Integrated Service Management anticipates how business processes shift their pressures on the infrastructure, enabling the infrastructure to adapt quickly, and making the changing world a smarter world. And that is why Integrated Service Management willbe in attendance at Impact 2010, May 2 - 7, 2010 in Las Vegas, NV.
One of the Integrated Service Management highlights includes a Day 3 keynote from IBM Fellow, David Lindquist, Cloud Computing Models Including Components from Shared Middleware & ISM.
What is Integrated Service Management?
Don't forget, you can request 1:1 meetings with IBM executives and technical experts.
Other Impact/Tivoli?Integrated Service Management Highlights:
5,300 registrants, including 120 AR/PR leaders
6 breakouts to feature Tivoli products
3 Tivoli/ISM Solution Center Pedestals
2 z Pedestals
1 Inner Circle Program session
E2E Management of SOA Environments Tivoli in the Product Technology Center
Sessions with Integrated Serivce Management at Impact 2010
Common WebSphere Datapower Architectural Patterns and ESB/Security Gateway Choices Speaker Bill Hines , IBM Mon, 3/May
A Journey from Legacy Mainframe to a SOA Distributed System–Year I & II Speaker : Nei Mueller OAG Texas Nei Mueller, OAG Texas, IT Architect Tue, 4/May
How KLM/AirFrance reduced operational costs by automating application deployments Ronald Bosch, KLM; Coert Baart, XebiaLabs Tue, 4/May
Enterprise SOA Governance & SLA management at Kaiser Permanente Speaker Manish Vipani Kaiser Permanente and I. Heritage IBM Tue, 4/May
Investigating CICS Performance Issues using CICS PA for z/OS Speaker : Emyr James IBM Tue, 4/May
CICS Web Services Workload Management and Availability Speaker : Arndt eade IBM Tue, 4/May
Inner Circle Tivoli Application Management for WebSphere Future Directions (ICV-1050A ) Speaker: Adrian Mitu, IBM, Program Director, Tivoli Product Management Thu, 6/May
Securing CICS Web Services Speaker : Will Yates IBM Thu, 6/May
ISM Solution Center Pedestals @ Impact Integrated Service Management provides visibility, control & automation across business infrastructure to deliver innovative capabilities to clients
Industries: Helps clients deliver innovative services to customers through integrated management of the technology infrastructure.
Design & Delivery: Helps clients with product and service innovation by integrating the processes of design, delivery and management of software engineered into devices and services.
Data Centers: Helps clients improve efficiency of IT operations while improving effectiveness of the business services delivered and managed by IT.
Pedestals B4 - Integrated Service Management - Security B5 - A hands-on Service Management Experience B6 - Optimized performance for better business results Z10 - Tivoli Service Management for the Enterprise Z9 - Security Management for System z
But, you just went to Pulse, how can you convince your boss that you will get awesome ROI out of your trip to Impact too?
2012 is the year of Cloud Computing at Pulse. That means that IBM has defined Pulse as the most essential Cloud-focused event for 2012 in every industry for professionals in roles ranging from:
IT VP/Director/Manager, Service Architect, Systems Administrator, Storage Manager, Data Center Manager, to Business Transformation Managers, and
Network Managers, Network Operations Center (NOC) Managers, Operational Support Systems Personnel, Desktop and Mobile Systems, to Endpoint/Desktop Managers and
Chief Information Officers, Security Officers, Director / Manager of Security Operations, Security Analyst, to Security Administrators.
Cloud keynotes and breakout sessions at Pulse will reveal that Cloud is significantly downsizing the barriers to new technology applications, making them as equally available to small businesses and individuals as governments and large enterprises.
From the end user perspective, nobody knows how Cloud does this.
And that is the point.
Cloud provides the end user a simple and elegant interface to a vast IT infrastructure. Understanding its complexity is not required in order to realize its financial benefits. Possibly the most impacting benefit of cloud applications is enabling organizations to expand investment in delivering new services instead of just maintaining the existing infrastructure.
It's been said that central Texas only has two seasons: summer and football season. If you’ve spent any time in a Texas summer, you might understand our zeal for the latter. Contrary to some folklore, Texans like a lot of other stuff about autumn. Here are a few more seasonal treats that inspire this Texan to put out the welcome mat for autumn, even as summer huffs the last of it’s dragon breath well into November.
Not catching on fire just stepping outdoors!
Football! (Mack Brown could help make this a little more inspiring.)
Road race season!
Pulse planning season! (I have a fun job!)
Turkey and dressing!
Daylight Savings Time!
Let’s pause for a moment because Daylight Savings Time alone can bring tears of joy to my eyes. Allow me to elaborate.
For starters, the sun comes up earlier. This is huge for runners. It’s harder for coyotes and mountain lions to stalk us after daybreak. An earlier dusk means I am alert enough to not only notice, but also enjoy our famous sunsets. And – best of all: the aliens that live with me my children are tricked into an earlier reboot
Ok, so what does all this have to do with Pulse? Nothing! But while I am celebrating being tricked into feeling like autumn gives me more time, let’s celebrate a real treat of extra time for you:
Pulse 2011 call for speakers has been extended to November 23, 2010. I promise that’s no trick, unless you were planning to submit a paper to the Enterprise Asset Management track. In that case, your extension treat expires on November 16.
Need Help Getting Started?
No problem! Here are a few suggestions to help you get started on the path to joining our agenda as a featured expert.
3 Gründe warum Sie diesen Termin nicht verpassen dürfen
Der beste Grund: Der international erfahrene und bekannte General Manager von IBM Tivoli Software, Al Zollar, präsentiert in seinem Eröffnungsvortrag die nächsten Schritte in ein integriertes Service Management für erfolgreiche Unternehmen. Erfahren Sie mehr, über die Art und Weise, wie Ressourcen und Prozesse eingebunden werden, um neue innovative Geschäftsservices zu schaffen – für eine digitalisierte, vernetzte und intelligente Welt.
Der zweite Grund: Namhafte Unternehmen berichten in vielen Kundenvorträgen über ihre Erfahrungen mit IBM Service Management Lösungen und geben Ihnen wertvolle Einblicke in die Praxis. Eine spezielle Vortragsreihe mit technischem Schwerpunkt erwartet Sie am Nachmittag der Konferenz – zum ersten Mal.
Der dritte Grund: Internationale Produktverantwortliche sowie Top-Sprecher zeigen Ihnen anschaulich, wie IBM Service Management in jeder Branche dazu beitragen kann, intelligentere Services in allen Geschäftsbereichen bereitzustellen.
Nutzen Sie außerdem die einmalige Chance, mit den internationalen Sprechern und IBM Experten zu diskutieren und sich mit Ihren Kollegen aus anderen Unternehmen über die neuesten Themen, Trends und Entwicklungen auszutauschen.
I’m going to predict that the people who know me
are going to LOL when they read this blog because I don’t tweet. This is ironic
because I am a certifiable Internet JUNKIE! For proof of this, I met by best
friends online and talk to them more than the people in my house. And when I do
see my online BFFs in person, we have our lifeline laptops with us to
feed the monkey when it demands to be fed. (Yes, we've chatted with each other on the Internet while sitting side-by-side. Mmm-hmmm. Nerds, I tell ya.)
But Twitter has never been my thing. I often wonder if I
need to be indoctrinated at some social media therapy center so that I can keep
my job as marketing communications specialist.Tiffany Winman, feel free to reply with any recommendations here or on
my Facebook Wall.
Ahh, Facebook. Definitely more my speed. Perhaps there is a way to tweet via Facebook
that I just haven’t learned yet. Tiff?
Ok, ok. So I have tweeted some for Pulse, if not much from my own neglected Twitter account. Tiffany, our social media guru, taught me
how to use a few cool tools, like HootSuite, which updates status with Twitter
and Facebook at the same time – which I loooove. A working IBMer mom of two
littles, I am all about multi-tasking. You know, two tweeting birds: one stone.
Check it out if you have the Twitter and/or Facebook Junkie Monkey on your
Take from me (or don't): there is no shame in being
clueless as to just what the heck the Twitter fuss is all about. But, if you
are attending Pulse this year, you should care.
This conference is going to be huge. Pulse will be host to
over 5000 attendees and feature over 300 client and IBM Business Partner
presentations. So while your ticket to Pulse can provide a glimpse of what the
near future will look like from the most uber-intelligent Tech and Business
experts, you are still going to miss a lot because it is impossible to be in
more than one place at a time.
Unless you use Twitter. Twitter is the closest thing to time
travel that we have right now. And if aren't planning to travel to Pulse the old-fashioned way by plane, you can use Twitter to beam yourself up to Vegas.
First Things First. Get a
Twitter Account, Already!
painless and only takes a minute. Do it now, K? THX!
your tweets ensures that your input is included in search results on your
subject matter. And you want this. People don’t tweet because they want to be
wallflowers. So they use hashtags.
wanted to know what a hashtag was but were too busy to Google it? A hashtag is
just a tag included inline with your status update.
tags are called hashtags because they are preceded by the "#"
character. The “#” prefix is
called the hash (mark) and in Twitter messages it is immediately followed,
without a space, by topic or issue you want to tag for others to find.
Together, you have a code called a “Hashtag.”
even ask me why it is a hashtag and not a poundtag. IDK.
the following HASHTAGS in your tweets during Pulse:
Last February, we introduced Integrated Service Management at Pulse 2010 to an audience of 5500 from 66 countries worldwide to demonstrate how a dynamic infrastructure can provide the Visibility, Control and Automation businesses need to deliver innovative services and better serve customers on a Smarter Planet. Now we are bringing Integrated Service Management around the world with Pulse Comes to You (PCTY) 2010 local events.
Integrated Service Management enables organizations to deliver innovative services by providing Visibility. Control. and Automation.™ across their business. It provides the software, best practices and expertise to manage infrastructure, people and processes in the data center, across design and delivery, and tailored for specific industry requirements. At PCTY 2010, IBM Executives and Industry Leaders will share how Integrated Service Management can help IT, Line of Business, and C-level audiences deliver quality services, manage risk and compliance, optimize business investments and accelerate business growth. More will be announced as commitments are finalized.
For additional dates already scheduled, check the Pulse Comes to You (PCTY) 2010 website.
Full days of an agenda exploring Integrated Service Management solutions for every industry across business and IT that address the full service lifecycle, both within and beyond the datacenter. Discover how to transform traditional IT, physical, and emerging smart assets into unique business value.
The Pulse Blog welcomes guest blogger, Rob Bloom, IBM Maximo Asset Management Marketing Manager, who gives an overview of the Enterprise Asset Management track kickoff.
The Enterprise Asset Management track kickoff is always a key event for EAM-focused Pulse attendees. Whether it’s smarter assets, sustainable building operations, aging infrastructure, aging workforce, reporting and analytics, mobility, or operational software consolidation, Maximo is the solution of choice. And, you will hear directly from Bill Sawyer, Vice President, Tivoli Maximo Operations who will kick things off.
Next, Bill Cheng, Vice President, Maximo Asset Management Solutions, will moderate a Maximo Innovation Customer Panel featuring several long standing clients from a multitude of industries. The panel is followed by Kristian Steenstrup, Vice President and Gartner Fellow who will discuss how intelligent assets lead to an intelligent EAM strategy, requiring better data acquisition, improved coordination, and timely reaction to intelligence.
The event concludes with the annual IBM Maximo Maintenance Best Practice Awards, recognizing organizations that have delivered exceptional innovation, ROI, return on assets (ROA), user empowerment and best practices through their use of IBM Maximo Asset Management. This is always an exciting part of the kickoff, check here for highlights on last year's winners.
You will walk away with:
An overview of the EAM curriculum at Pulse 2011, plus a chance to hear firsthand about the IBM’s Asset Management strategy and roadmap from key IBM executives
Learn about the customer experience through the Maximo Innovation Customer Panel and the annual Maintenance Best Practice Awards.
Thought leadership from one the industry's most respected research analysts
How much do you think the man who discovered Michigan J. Frog would have made if only he would sing for anyone else? Millions? Billions?
Perhaps we'll never know, but here is something we do know: there is an estimated $230 TRILLION dollars of capital assets deployed around the world that businesses depend on for real results. These devices are instrumented, interconnected and unlike Michigan J. Frog, talking to everyone all the time. But we’re not listening.
Why? Because most of them were designed with different technologies and speak different languages, and mostly we hear a bunch of noise. *croooooooaak*
To enable the interconnected infrastructures to communicate with each other so we can make sense out of what they are saying, we need to harness the power of software that can connect any type of device to any network.
When we do, then we can deliver the intelligence we expect from a smarter planet.
Check out the following video for an automobile industry scenario.
In a couple of weeks, on 9/22, we will open Pulse 2011 Call for Speakers. Many of you have already been thinking about this for a while. We hope you consider sharing your expertise in connecting the system of systems with software that is smart AND secure by design. Here's how you can prepare and submit your papers after 9/22.
Next week, I'll be attending my first Pulse conference, and I have a full slate of activities planned:
Sunday afternoon, I will be participating in our ISM Simulator Workshop
session. The workshop facilitator will be our own ITIL 'rock star',
Ivor MacFarlane, and the audience will be made up of IBM customers and
business partners. The workshop participants are in for a terrific
one-of-a-kind interactive learning session that will confuse, frustrate
and challenge them. Ultimately, they will come away with a better
understanding of how to significantly bring IT services into better
alignment with their business goals and strategies. And they'll also
come to realize that those goals can be much more easily pursued via
enhanced visibility, control, and automation—the overarching themes of
the modular approach IBM takes with service management.
Monday and Tuesday from 11am to noon, I will be attending the
Integrated Service Management Simulator Overview breakout session. In
this session, you can get a preview of how the simulator highlights the
challenges and business value of implementing Service Management best
practices, and learn how your organization might benefit from your own
team-building and thought-provoking simulator session.
I will be working at the ISM Virtual Simulator ped in the Best
Practices Zone. In this cutting edge video game, you can experience
issues affecting service management and corporate profitability in a
simulated organization. You will be given the opportunity to run your
own business, and will gain a better understanding of challenges facing
different people in a company, the value of processes and tools, and how
various parts of the company positively and negatively affect the
hypothetical company’s performance.
forward to seeing you at our breakout session!...and be sure to stop by
our ped and get your game on! And if you are not one of the lucky ones
attending the workshop, fear not - - we can also conduct a private
Simulator Workshop session for your employees, at your site. If you are
interested in your own session, send an email to email@example.com.