Christine Herrera, heads retail sales for a chain of very large superstores that sells everything from personal-care items to home improvement wares. The chain’s customer base has stayed the same for several years, so the vice president of in-store sales tasked Christine with developing strategies to increase the amount customers spend on each trip.
Christine wants to look for products that some customers already purchase in combination, so the products can be promoted or bundled together.
“How do we get each customer to spend more in our stores?” Christine needs to increase the average spend per trip.
Find out how this data detective works out her way using IBM InfoSphere Warehouse Pack for Market and Campaign Insight v8.2: http://ibm.co/H3OZRt