Just as the Internet did before, mobile networks—and the devices that exploit them—are radically changing the way we interact with the world. Everything, from how we transact with merchants, to how we educate our students, to how we entertain ourselves, is moving to mobile platforms with stunning speed. And just as with the Internet before, many businesses are profoundly underestimating the full and lasting impact of this still nascent revolution.
We see the evidence of the mobile transformation all around us. Approximately ten times more smartphones and tablets are sold every day than babies are born. The average person checks their smartphone 150 times a day, or nearly once every six minutes. And the market for wearable devices is projected to grow at least fivefold over the next four years.
These mobile devices not only play an important role in our collective consumption of information, they also generate a growing proportion of new information. There are more than 2.5 quintillion bytes of data created each day, including countless uploads of video, images, geo-positioning information and daily updates to social media that increasingly originate from mobile devices, growing mobile data traffic some 80 percent per year. Many businesses are already using sophisticated data analytics to distill insights and context from this increasing volume of digital information. Those insights are informing our understanding of the world around us, and change how people, businesses and governments interact.