As the holiday season “gracefully” moves upon us, I have already began to notice the amount of “snail mail” and emails sent fluttered with ads, offers, and coupons! Not to mention the digital ads on Facebook, Pandora, Google, Groupon, Amazon, etc. Some offers are from places I often shop – and will definitely take advantage of the savings they are offering. However some of the promotions I am receiving are either from places I have never been too or it has been months since I have visited them on-line or stepped foot in to one of their stores. On the other hand – the majority of the digital advertisements I receive to my email and more specifically my mobile device are catered to my shopping habits. My husband receives ads almost daily on his mobile device from men’s clothing stores like Brooks Brothers or Men’s Wearhouse. Just this past weekend he received a push notification to his phone making him aware there were only a few hours left on a clearance sale; he responds to the notification and within minutes he purchased a new suit all from his mobile device – now I call that successful marketing!
With customer data being produced at every click of the mouse, swipe of a loyalty card, or use of a mobile device it renders the fact that retailers need an easy way to analyze this data to create unique marketing campaigns and promotions. Being able to fine-tune and optimize every e-commerce vehicle with the right message at the right time will help increase sales this holiday season, especially those promotions on mobile devices.
Click here for a great story of how IBM helped SHOP.ca deliver a truly customer-centric shopping experience by turning insights into action based on how, when, and where to reach their shoppers with personalized offers!