Each year our friends at Internet Retailer publish their Top 500 report, which ranks top online retailers around the world based on annual web sales. The report provides a wealth of information that can help retailers benchmark their performance against the best online retailers in the world for KPI’s such as conversion rate, average order value, site response times, etc. Additionally, the report gives solution providers insight to how their software solutions are being used by these top retailers.
Based on the reported data for 2013 web sales, IBM Commerce Solutions, for the 7th consecutive year power more Top 500 online retailer sales than any other platform provider. In fact, it wasn’t even close; IBM Commerce solutions transacted over 50% more online sales than the next closest e-commerce solution provider.
So, you’re probably wondering how retailers using IBM Commerce solutions consistently dominate the Internet Retailer Top 500 report. At first glance it appears fairly simple, online revenue is a product of site traffic, conversion rate and average order value. More traffic, higher conversion rates and higher average order values lead to more revenue, but in reality it’s a bit more complex. Retailers need to be able to personalize, have visibility across their enterprise (and beyond) to leverage inventory across channels and be able to maximize the brand competitive differentiation.
When you think about commerce software provider’s in these terms it’s no surprise that retailers using IBM Commerce solutions enjoy better performance with regard to key performance indicators such as:
IBM completes the profit equation by continually delivering tools and enhancements aimed at enabling retailers to be more responsive to consumers and effective at driving business results. It’s no coincidence that retailers using IBM Commerce solutions outperform their peers.
Unlike some of the other solution providers, you won’t see an IBM press release announcing our position in the Internet Retailer report; we’ll just quietly go about our business of delivering leading commerce solutions to retailers around the world and help them continue to deliver differentiated and engaging digital customer experiences.
Click here to learn how IBM Commerce solutions drive better business results for retailers.