Recently I wrote about IBM’s leadership position in North American based on Internet Retailer’s Top 500 2014 data, that ranks online retailers' annual web sales. The analysts at Internet Retailer have been busy compiling and publishing data for other parts of the world and recently published their 2014 Europe Top 500 guide. A consistent trend has emerged in recent years across the Internet Retailer data sets… IBM customers drive more online transactions than retailers using any other 3rd party e-commerce solution.
In 2013 North American retailers using IBM Commerce solutions drove 50% more online revenue than their competitors using other 3rd party e-commerce solutions. With the latest 2014 Europe Top 500 data we learn that European retailers using IBM Commerce solutions also outpace their peers, transacting 20% more on-line revenue than retailers using other 3rd party e-commerce solutions.
Conversion Rate Response Time
Internet Retailer Top 500 Europe, 2014
As seen by analyzing the Internet Retailer data, IBM customers enjoy better performance in two key areas that depict the health and effectiveness of an on-line channel. Conversion Rates for IBM Commerce customers in Europe are on average 20% higher and site response times are faster, telling us IBM Commerce customers are more effective converting online traffic to shoppers and revenue.
As shoppers’ appetite for consistent and engaging omni-channel brand experiences grow, it becomes increasingly important for retailers to partner with commerce solution providers that can help them reimagine and reinvent their shopping experience. IBM has partnered with some of the leading brands in Europe like Marks & Spencer, Sainsbury’s and Media-Saturn to help them meet demands of the empowered customer and deliver a consistent and engaging brand experience across channels..
Click here to learn how IBM commerce solutions drive better business results for retailers.