Product Manager, IBM Commerce Solutions
In today’s hyper competitive retail environment, retailers must continuously innovate to keep their brand fresh and exciting and to capitalize on new market opportunities. This particularly applies online where we continue to see innovations such as new interactive ways of visualizing products and totally new approaches for delivering product faster to the customer. This is as true for B2B as it is for B2C.
Delivering new e-commerce capabilities faster and more efficiently than the competition is critical to success. This often requires change to business operations and processes as well as to IT systems. Though it’s not uncommon to hear about frustration from the business where IT is perceived as a drogue on business change – maintaining a safe course, but slowing the business from surfing the waves of opportunity. In reality, IT has been doing its job diligently using traditional practices to protect the business. Is there another way?
It’s common to look for incremental improvements to deliver new capabilities faster and more efficiently – but it can pay dividends to step back and look at the bigger picture. It historically has been a resource and time consuming process to drive each new release through the build and various test and performance test systems before deployment to production. It no longer needs to be like this.
The WebSphere Commerce Pattern for IBM PureApplication System enables IT to deliver capability to the business faster and is set to fundamentally change the perception the business has of IT from one of slowing innovation to one of driving it through. For WebSphere Commerce V7 Enterprise Edition customers, IBM now provides a PureApplication System Virtual System Pattern for both Red Hat Enterprise Linux on x86 and for AIX on Power.
IBM customers with IBM PureApplication System, will be able to take advantage of the Virtual System Patterns and deploy their WebSphere Commerce application to each environment in about an hour. This is a step change. Multiplying that out for all environments and across regular releases of new business capability into production will return huge savings in time and resources. Custom enhancements, new Feature Packs and fix packs can all be deployed quickly and easily through the IBM PureApplication System Workload Console.
There are other benefits too. In a world where protecting the brand from adverse publicity is paramount, often we see business with as many as eight different environments on the path to production to ensure the quality of each release into production. Keeping all these environments in synch can be a challenge using traditional deployment methods. PureApplication System Patterns create a repeatable process to help ensure that each of you environments is at the same level and giving you confidence that what you tested, is what you put live.