With baseball on the brain as I watch my beloved Boston Red Sox compete in the playoffs, it occurred to me this week that IBM won the “Triple Crown” of ecommerce. In baseball the Triple Crown is awarded when a single player finishes the season with the highest batting average, the most home runs and runs batted in (RBI’s). IBM’s ecommerce Triple Crown came when Forrester Research gave IBM the highest ranking for B2B commerce suites in their first of a kind Wave report for B2B commerce. IBM now holds the top ranking in all three leading analyst reports, which include: Forrester’s Wave for B2B commerce suites, Forrester’s Wave for B2C commerce Suites and Gartner, Inc’s Magic Quadrant for ecommerce.
Ecommerce isn’t just for retailers anymore, according to Forrester projected B2B online revenue is 2x that of B2C online revenue and is expected to exceed $500B (USD) in 2013. The growth is driven by B2B companies responding to customer demands for more online capabilities by improving web based ordering and online shopping with tools and techniques pioneered in the B2C space. Forrester says “IBM possesses a deep understanding of the needs of its B2B clients”, which coupled with our leading ecommerce solutions uniquely positions us to help B2B companies keep pace with customer demands.
Although IBM won’t win a World Series this fall, IBM commerce solutions are helping customers like J.J. Keller & Associates hit it out of the park, like all-time greats and past baseball Triple Crown winners Frank Robinson, Micky Mantle and Ted Williams.
Go Red Sox - Fear the Beard!