Last week Forrester released their latest report of B2C Commerce technology suppliers and once again ranked IBM as a clear leader. IBM received high marks for both current offering and strategy, with Forrester scoring IBM highest of all vendors for current offering; high praise given Forrester’s rigorous process and criteria for evaluating and rating technology providers.
Forrester’s evaluation is based on a detailed analysis of 69-criteria critical to firms navigating a complex and dynamic business-to-consumer (B2C) commerce market. Such criteria include current commerce capabilities as well as each technology provider’s vision, strategy and ability to innovate moving forward.
IBM’s investment and commitment to delivering industry leading commerce capabilities to our clients is recognized by Forrester through the highest rating of all vendors for current offering. Additionally, Forrester advises eBusiness leaders to “push hard for evidence of past and planned innovations” as they evaluate and select commerce technology partners, and uses IBM as an example of the innovation firms must consider, stating ”IBM continues to innovate in the marketplace, with unique merchandising features in the latest WebSphere Commerce release, while the recent partnership with Apple has spawned two new iOS apps to further enrich the existing robust support for store fulfillment and endless aisle scenarios in Sterling Order Management.”
It’s these capabilities and innovations that help brands manage and remove complexity in the face of heightened consumer expectations and increased competition. However, the real testament to IBM’s leadership position is the ability to deliver leading commerce to clients in a cost effective manner. To that end, Forrester scores IBM best among the leaders for total cost of ownership. Surprised? Don’t be, there’s a long list of retailers reaping the benefits of transforming their digital customer experience cost effectively with the help of IBM, to deliver the sort of personalized one-to-one interaction customers expect.
I invite you to read the latest B2C Commerce Wave from Forrester and learn why so many leading brands like Marks & Spencer, Abercrombie & Fitch, Dick’s Sporting Goods, and David Jones have chosen IBM as their strategic partner for digital commerce.
To learn more about IBM Commerce visit: ibm.com/omni-channel