We'd like to invite IBM Business Partners to learn about leading Digital Marketing Solutions - IBM Coremetrics
Whether you are a web analyst or digital marketing sales or account manager, this will be the training for you. Please share the news with your colleagues and join us to learn more about how Business Partners can turn Digital Marketing & Web Analytics into profits.
The 2 day training will include:
- What’s new in the world of IBM Digital Marketing and Web Analytics, and why we are a leader in this space
- Sales and technical facets of IBM Coremetric
- How to leverage IBM and the CMO study to drive new opportunities
- Position the IBM offerings and offer initial implementation services
- Sales overview presentations and demos of Coremetrics tools including: Web Analytics, Livemail, Intelligent Offer, Benchmark, Marketing Center
- Enablement for sellers - Pricing, Sales Tools, benefits for partners
- Enterprise Marketing Management Sales Mastery Certification presentation/discussion/completion of sales mastery exam
Sessions will be conducted in English.
The training is free of charge but you are responsible for your travel, meals and accommodation.
9:30 Welcome and Introductions
10:00 EMM - IMB's Vision, EMM value proposing, Partner Strategy & Opportunity
11:00 Coffee Break
11:15 EMM overview and CMO initiative
13:00 Coremeterics Web Analytics, Benchmark, Livemail, Intelligent offer and more ....
15:00 Coffee break
15:15 Unica Demo - Complete Suite Demo
17:00 End of day
9:00 Highlights from Day 1
9:30 Digital Marketing Center - Overview and Demo
10:30 Coremetrics Demo - Demo trips nad trics
13:00 IBM Channel benefits - how to drive your returns investing in IBM and to get started on the IBM partner
13:30 Coremetrics - Web Analytics and the tight integration with Webspher Commerce
14:00 EMM Competitive Scoop
14:45 Coffee break
15:00 Coremetrics: Pricing, Sales Tools, Partnering Benefits
15:30 Coremetrics - Product Technical Overview, Implementation and Support
17:00 Preparation for EMM Sales Mastery
17:30 Sales Mastery exam and complete feedback survey
Please use following form to enroll for the workshop:https://www.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwoaolz928l4t&lang=en
IMPORTANT - PROMETRIC TESTING
As the on site exams will be completed through Prometric please bring your Prometric ID as well as Prometric user name and password credentials with you to the training.
If you do not have a Prometric ID, please register before the training on the following page:http://ibt.prometric.com/ibm
Note: When registering Step 2 – As a Test Provider select PartnerWorld for Software Sales Mastery Tests.