- Break down barriers between departments and agencies
- Prevent the duplication of effort
- Innovate through effective knowledge sharing
In this presentationI discuss the relevance of Social for Australian Government. I cover the different contexts of citizen engagement, analytics, and workforce transformation.
Regarding citizen engagement, I discuss the impact of Social Media & Mobile device adoption on the community in Australia, & how Social Media can be utilised by Government. I particularly focus on the opportunity for Government to blend social media with Government content & transational services. I also present the idea of utilising social media as a means of improving customer service and gaining feedback from the community & how data can be exposed for consumption and use by the community, e.g. creation of mashups using combinations of Government & external data sources.
From a workforce transformation perspective I make the connection between the increasing challenges of supporting flexible working models, e.g. work from home, mobile workers, distributed teams, etc... and the need for government to increase the level of innovation and creativity to be more effective. Government is also suffering under the ever increasing weight of content. How does government address these challenges? This is where a people-centric approach to collaboration can make THE difference. Connecting people with people through internal social networks increases the speed of access to information and expertise...work gets done better, and faster!
I also describe how analytics can be utilised to gain insight from both internal and external social networks in near to real time!
Lastly, I discuss the approaches for ensuring that the implementation of Enterprise Social Software is successful. It isn't simply a matter of deploying the software! You need to have and AGENDA to ensure that this will be successful and it does result in the transformation of the workforce and citizen engagement that is desired. This is 50% culture & 50% technology. It won't succeed without the right combination of the two.
The critical success factor for the software is that it MUST be truly social software and be people-centric. The software must also be able to be incorporated into all aspects of the technology deployment within the organisation. Social software has to become pervasive and natural in it's use for the full benefits to be realised!
This presentation can be downloaded from here