If you are thinking about expanding your existing IBM Software business, but you're not quite sure which products or solutions offer the best opportunities for growth, IBM has two tools that you may find helpful.
The Grow Your Business with IBM Software tool looks at your existing portfolio and illustrates logical product pairings that are ideal for cross-sell and upsell opportunities. Utilize this tool first to identify ways to enhance your existing solutions in ways that will meet your customers' needs.
After you've identified products of interest, you can perform a more in-depth evaluation with the Business Partner Profitability Tool. The Profitability tool let's you see
an enablement road map for both sales and technical personnel, so that you know what it will cost to get your personnel up to speed, as well as how long it will take. It also provides a two year roadmap of anticipated product and service revenues,
gross, margin, cash flow and break even analysis, so you can understand just how long it will take for you to see ROI from your portfolio expansion.
To better understand how these two tools can be used in conjunction with one another, take a look at this video from IBM's Caroline Seymour as she demonstrates how to use them.
Both the Grow Your Business with IBM Software Tool and the Business Partner Profitability Tool are available in multiple languages, including Brazilian Portuguese, Chinese, English, French, German, Italian, Japanese, Korean, Russian, and Spanish. They are also available free of charge to all PartnerWorld members.
Best of luck as you explore opportunities to expand your software business!
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