IBM Business Partners, are you taking advantage of Software One? Do you know what Software one is about?
Software One is about improving our ability to attract new clients for the IBM business. It begins with a simplified portfolio of proven door opening offerings aligned to the high growth areas of the market. These include areas such as Big Data and Analytics, Cloud and Mobile. It is supported by demand generation and sales enablement programs for ALL of our sellers. It impacts two-thirds of our entire IBM Software business, across all of our software brands, and includes entry point solutions that drive over half of that revenue. In a nutshell:
Software One is one portfolio, one set of enablement resources, one go to market focus for demand generation.
What is new with Software One?
The Software One portfolio is expanding to include an additional growth category - Smarter Cities. It will also embrace the most successful offerings and best practices from Scalable Solutions, focused on industry-specific Line of Business sales. This expanded portfolio will add guidance organized by target buyer roles to drive role-based selling, encouraging deeper engagement with clients from both the front and back office.
Why is this relevant in the midmarket?
Software One offerings are attractive to our midmarket clients. They can help customers transform their business and gain a competitive advantage. They address top buying criteria delivering fast time to value and an attractive ROI. These offerings are proven to drive repeatable volume business for our sellers. Plus they are backed up and supported by a network of skilled Software Business Partners.
Speaking of the competition, how will we win new business with Software One?
This portfolio of offerings was selected to provide solutions that deliver high and immediate value to customers. All of our sellers, including our Business Partners, are encouraged to lead with these Software solutions as they represent our strongest position. The enablement includes extensive prospecting materials for each Software One solution such as prospecting kits and call guides. We have also mapped Ready to Execute demand generation campaigns to Software One portfolio.
Are you ready to get started? Here's where to begin.
Learn more by visiting Software One on PartnerWorld. This is a good site to bookmark and visit frequently, as we rollout more resources to help our Business Partners be successful. A good first step would be to review this IBM Software One overview for BPs which contains helpful guidance and links to enablement and demand generation material. To be able to articulate to clients the high level value of our solutions, take a look at the IBM Software Story, with customer examples of how IBM software transformed their business. Visit the IBM Co-Marketing Center. Be sure to take advantage of the co-marketing funds you may have available to you.