If you follow me on Twitter, then you know that I am a regular on this fast-growing social media network. I "tweet" for IBM as Rational Partner
. Through both Twitter IDs, I have been able to build Twitter communities. Lately, some of you have asked me, how have you built a following. So, I thought I would write a blog post with a few helpful tips that I have learned, that might help you.Use a Business Approach for your message:
I keep my messages short, and to the point about resources and news I think my followers need to know. If we have a new marketing incentive, I get that right out, with a link to the promotion on IBM PartnerWorld. My goal with Twitter is to give you real-time information that helps you navigate the many pages on PartnerWorld, to find things that might help you sell or market your services. I assume that this is what you want to know. I don't Tweet on the gate I am at in LAX, or what I had for breakfast :)Use a Personal Approach in the tone of your message:
My Twitter messages are my authentic voice, there is no "ghost writer." As MC Hammer said at Twitter Con last year, "I'm afraid of ghosts." My goal is to connect with my followers, not write a lengthy press release.Create Dialogue:
I use Twitter to give out information, but I also use it to answer questions, or get my followers to the right resources to help them with their business issues. For me, the best use of Twitter is when you are listening and answering , not just sending out news.Consistently use Twitter as a marketing tool.
I try to send messages on a daily basis, sometime more than once daily if I think there is important IBM Business Partner news that I think you need to know. Sporadic "tweeting" can cause followers to loose interest. Incorporate Hashtags:
If you follow me on Twitter, then you know I used hashtags. This is a # sign, followed by some words that Twitter can use to run a search and retrieval on. When I talk to IBM Partners, I use #IBMPartners. If I talk about Lotus, I use the tag, #LotusKnows. Hashtags allow Twitter users to find other users with similar interests and enable networking. If you're an IBM Business Partner, you'll want to search on #IBMPartners or #IBMSoftware to find valuable information on Twitter.
For more Twitter Tips, download our IBM Social Media Guides and Twitter Basics Guide
Are you using Twitter for your business? If you have tips you'd like to share, please leave a comment here on the blog!