Get to know your customers. If you don’t, someone else will.
I love this new tagline for the 2012 Smarter Commerce Global Summit Madrid
. I think it provides a very clear statement for why our mutual customers will find value in the conference. The Smarter Commerce Global Summit Madrid, which takes place this coming May 22-24, promises to provide insight and resources to help them understand today’s customers and effectively connect with
them in an ever-changing landscape, which includes mobile, social, ecommerce, customer experience, analytics and more.
But I also think it answers some questions as to why IBM Business Partners should consider attending. As the largest event of its kind in Europe, The Smarter Commerce Global Summit is an incredible opportunity to learn about what your customers needs are. In addition, it's also a chance to experience the latest in new technology, best practices, industry perspectives and visionary thinking surrounding smart commerce today.
If you're considering attending, here's everything you'll need to know as an IBM Business Partner about the Smarter Commerce Global Summit Madrid (SCGS):
early bird rate for SCGS has been extended through April
14, 2012. Register now to take advantage of €300 off the standard rate, and be sure to tell any current or potential clients your inviting about this deadline as well. Registration will be open up until the day of the event, and IBM will even accept walk-in registrations, but it's best to register before April 14 in order to secure the most preferential pricing.
This 3-day conference is divided into two tracks: a Business Leadership Track geared towards line of business, and a Practitioner track geared towards technical and IT. For each of these tracks, you'll find sessions on each stage of the commerce value chain (buy, market, sell & service), as well as sessions geared towards best practices in specific industries. For a more detailed look at the SCGS agenda and session details
, visit the conference website.
Smarter Commerce Business Partner Forum
The main SCGS agenda begins at 1:00 p.m. on March 22, but for those who don't mind starting their day a little bit earlier, there is a half-day Business Partner Forum
featuring topics exclusively for IBM Business Partners. The Forum will feature top IBM Software
executives who will reveal valuable insights and effective techniques, as well as how you can work more closely with IBM to sell Smarter
Commerce. You'll also hear from colleagues and clients on how Smarter
Commerce helped them connect with their customers, and our intention is that you'll walk away
from the breakout sessions with knowledge on new IBM investments in the
channel to help you fine tune growth strategies and increase your share
of wallet in key customer accounts.
Executive Meeting Center
The Executive Meeting Center will provide you with a chance to meet with IBM executives one-on-one in a private setting, where you can discuss topics specific to your business. Over 50 executives will be participating, so reach out to your Channel Sales Rep to schedule a meeting.
Sponsorship packages have been designed to offer IBM Business Partners select
visibility and presence throughout the event. By positioning your organization as a key Smarter Commerce Business Partner, you'll have even more opportunities to engage with clients, prospects, and IBM
executives. There are a wide range of sponsorship packages available
, so check out the full list on the conference site.
Marketing Innovation Summit
The Marketing Innovation Summit
, which is happening in conjunction with SCGS, brings together top marketing
professionals for four days of learning, networking, and
exploring best practices. The Summit provides an opportunity to learn about the latest advances
in Enterprise Marketing Management and also gain a deeper understanding
of the Smarter Commerce approach to customer-focused business.
It promises to provide a great opportunity to talk to your clients about
how they can increase their marketing effectiveness and become more
productive by leveraging customer data to improve marketing returns.
There will be many opportunities to network throughout the conference, but you can get started early by joining the conversation about Smarter Commerce via social media. The Smarter Commerce Social Media Aggregator
is a great place to go to get an overview of the conversation. To participate, just use hashtags #smartercommerce or #ibmscgs in your tweets, or register to include your blog posts, videos, pictures and more.
Looking forward to seeing you at the Smarter Commerce Global Summit Madrid 2012!