Five Steps for Improving Your Website's Search Engine Rank
Jacqi Levy 270003E0DF JALEVY@US.IBM.COM | | Tags:  ibm ibm_software search_engine_optimizatio... business_partners ibmpartners seo business_partner
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97% of B2B buyers use search to research a problem or technology need, according to research from MarketingSherpa.
That's a huge number, and one that certainly underscores the important role that online search plays in your company's demand generation efforts. But this begs the question..are you doing everything you can to ensure that potential clients can find your website? Oftentimes, the answer is no, and I have received many questions from IBM Business Partners asking for help with search engine optimization (SEO). As a result, I've recently posted some guidance on PartnerWorld detailing best practices on how to optimize your website for search.
This guidance will help you understand how to organically optimize your digital presence without pay-per-click tactics. Included is information on how to optimize your website, as well as other rich media assets like pdfs and videos, an explanation of how social media influences your search engine rankings, and tips on how to measure the success of your SEO efforts. I've simplified all of this into five steps that you can follow to help improve your website's search engine rank. Here's a summarized version:
I encourage you to download the Search Engine Optimization guide for more information on each of these steps. As always, please also feel free to reach out to me if you have questions, or post your comments here. In addition, more information on getting started with social media, as well as creating an exceptional web experience via marketing benefits for IBM Business Partners, is available on PartnerWorld.