Get Ready to Execute Integrated Demand Generation Campaigns
Jacqi Levy 270003E0DF JALEVY@US.IBM.COM | | Tags:  ibm-business-partner partnerworld ready-to-execute ibm-business-partners digital-marketing co-marketing
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According to a recent IBM survey, The State of Marketing 2012, high performing companies are nearly 3x more likely to be proactive leaders in driving an integrated experience across all channels. Successful marketers are using an integrated mix of tactics, rather than focusing on just one or two, and they are incorporating emerging digital technologies into the mix alongside more traditional types of campaigns.
As Business Partners, IBM provides you with a vast array of marketing assets, but admittedly, it's not always easy to see how they might fit together as part of an integrated campaign. To help connect these dots, we've assembled Ready to Execute campaigns for you. Ready to Execute campaigns are complete campaigns include the campaign strategy, plan, marketing assets and offers. The campaign strategies have been developed with an integrated approach, so they include elements like multi-touch emails, telemarketing scripts, and web marketing guidance in a complete package that you can use to generate pipeline. You can find them in the IBM Co-Marketing Center (CMC).
Here's how to get started with Ready to Execute campaigns:
1 - Choose your solution area. Campaigns are available for the following categories:
These campaigns have been designed so that you can execute them yourself, however, you can always choose to utilize an agency to help you execute them. They are also available to all IBM Business Partners, regardless of Co-Marketing eligibility.
To learn more about how to get started with Ready to Execute campaigns, you can watch a pre-recorded overview presentation on Ready to Execute or get help with the CMC utilizing a brief tutorial of the Create & Design tool.
Do you like the new Ready to Execute campaigns? Tell us what you think!