A strong Internet marketing program is one of the best, and low cost ways to build your brand and expand your lead generation activities. But what is Internet marketing? Basically, it is the process of maximizing exposure for your web presence via online newsletters, a web site, search engine optimization (make sure Google sees your links) and social media. Most Internet marketing is zero-budget. The real investment is not in paying for the buying space on the web, but allocating resources within your organization to make your brand visible. The good news for IBM Business Partners is that we have developed a variety of marketing programs to help you understand the ways to broaden your Internet reach. If you are a member of IBM PartnerWorld, make sure you are signed up for the following web programs and benefits. We want to make sure you have all the resources you need to be successful.
:Search Engine Optimization-
Learn the value of the Search Engine Optimization and Search Engine Marketing. With this benefit, IMPAQT, a leader in the search marketing industry,
will provide IBM Business Partners with a detailed search engine marketing assessment to
help your corporate Web site rise to the top of search results and
increase your revenue opportunities. The assessment will also show how
you can strategically use paid placement (advertising) to help direct qualified
audiences to your corporate Web site at a fraction of the cost of other
- Learn how to gain more insight on your customers and your ability to target and close incremental business. Hoovers is a great tool for sales prospecting. Do your research on your prospects before you call on them. They will be impressed by your understanding of their business and how your solutions might help. PartnerWorld members are eligible for a discounted subscription.OneSource
- Find out how marketing intelligence information can be leveraged throughout the sales cycle from building targeted prospect lists to preparing for that first call, understanding your customer's competition and learning what they need to be successful. PartnerWorld members are eligible for a discounted subscription to OneSource. Hart -Hanks (Mason Zimbler, a Harte-Hanks company)
- Learn how to optimize your marketing investment and build stronger sales pipelines by leveraging data analytics, social media, automated lead nurturing, and closely aligned sales support. PartnerWorld members receive a discount on telemarketing services and use of e-Mail lists from Mason Zimbler, a Harte-Hanks company.