How IBM Business Partners Can Take Advantage of the Midmarket Opportunity
Jacqi Levy 270003E0DF JALEVY@US.IBM.COM | | Tags:  it partner advertising 2011 marketing investment partners analytics cloud ibm midmarket business information technology
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The Midmarket Opportunity
In 2011, 53% of midsize businesses expect their IT budgets to increase, according to an IBM study. Major areas of investment planned include IT Infrastructure Improvements (75%), Business Analytics (70%), Collaboration (70%) and Cloud Computing (66%).
The study, Inside the Midmarket: a 2011 Perspective, which was commissioned by IBM and conducted independently by KS&R, Inc., surveyed over 2,000 businesses in over 20 countries. Results of the study also indicate that during the coming year, 79% of midsize companies cite customers, innovation and growth as major strategic priorities. This is a shift from last year, when over half of midsize businesses cited cutting costs and increasing operational efficiencies as their major strategic priorities.
These findings represent welcome news for IBM Business Partners, for whom midsize businesses comprise an important client segment. According to Andy Monshaw, General Manager, IBM Midmarket, his shift indicates that "midsize firms are tackling a new set of opportunities to advance their roles as engines of economic growth." (Source: PRNewsWire) In 2011, as the midmarket becomes a stronger engine of economic growth, IBM will continue to provide support for Business Partners helping midsize firms tackle these opportunities.
Midmarket Resources for IBM Business Partners
In order to help IBM Business Partners leverage the expanding midmarket opportunity, IBM has launched the Midmarket Asset Gallery, a site where partners can quickly locate the latest marketing guidance, advertising, videos, customer references, execution blueprints and co-marketing templates. You can use the Midmarket Asset gallery to quickly identify what assets IBM has to offer on PartnerWorld and through the Co-Marketing Center, and adapt them for your own local campaigns. The site will be updated as new assets become available, so check back frequently for the latest resources.
Get started with the Midmarket Asset Gallery now!
Learn More About the Study
For a more detailed summary of findings from Inside the Midmarket: a 2011 Perspective, check out the video below:
You can also visit IBM.com to download a detailed report.