We've just added some new sessions to Innovate 2010 that you won't want to miss. Rational Business Partners, check out these sessions and if you are interested, send a note requesting registration to the email address within each session description. Make sure to take advantage of all the relevant sessions at Innovate 2010.
Sales Enablement: "Answering the Question--What Now?" Presented by Deborah Campbell, Rational Brand Enablement Director
You've been through the classes, you've passed the tests, you are ready to fly solo. This is when the "what now" factor kicks in. Spend some time with a sales enablement expert to get the inside tips and tricks of identifying and progressing opportunities. Learn how to spot typical profiles, prep a super presentation and move to the close. If you don't do anything else, you need to spend time here! Located in the Business Partner Cafe, these sessions are 45 minutes long. Our SME is available from 8AM-5PM M, T, W ( June 7,8,9) Pre-registration is advised. To register, send an email to : firstname.lastname@example.org
note the SUBJECT: Sales Enablement Registration, include your name and email for confirmation as well as area of interest and your preferred meeting time. This is a one on one consultation so please be courteous and make arrangements for your selected time.
Rational Team Concert Test Drive: "Surf Rational's Jazz based Rational Team Concert with Island Training", Presented by Jim Herron and Daphne Brashear, Island Training CIO and CEO
Experience the genius of Rational Team Concert with this hands-on workshop. See how this collaborative tool drives a development process that delivers projects ahead of schedule and under budget. Whether you are an IBM sales rep, Business Partner or customer, this is one event you can't afford to miss. Located in the Business Partner Cafe Room 3, Tuesday June 8 9:45 AM-10:45 AM or on Wednesday, June 9, 9:45 to 10:45 AM. To register, send an email to email@example.com
with the SUBJECT: RTC Test Drive; include in the email your preferred time and email address this is hands on class so allow the entire hour.
IBM Smarter Planet: "Smart Products and Services: Untapped Rational Opportunities for IBM Business Partners", Presented by Tim Shortley, General Business & Channel Smart Products Marketing
Learn about market opportunities beyond traditional IT environments. Develop and deliver new solutions and services in growth industries, and exploit untapped opportunity in midmarket businesses. Engage with your customers about solutions that will help them accelerate the delivery of innovation by more effectively designing, delivering and managing smarter products and services that are Instrumented, interconnected and intelligent, deliver industry-specific capabilities accelerating innovation, and interconnected into intelligent “systems of systems”. Located in the Business Partner Cafe Room 3: Monday,June 7 1:15 to 2:30PM, or on Tuesday, June 8 2:00-3:15PM. To register, send an email to: firstname.lastname@example.org
SUBJECT: SPSP Registration, include your email address and your preferred time.
Social Media: "Tapping Social Media for B2B Marketing and Support," Presented by Rebecca Lalez, Social Media Strategist for IBM Rational. A lunch and learn session (bring your own)
If you decide to take the plunge into social media, where do you start? Is it of value? Is it for Demand Gen, Brand Identity or just for teen chat? This one time session will answer these questions and more, it pays to look to the B2B markets where the early adopters of social media exist – software product companies. You will have some key takeaways: A discussion of the advantages/disadvantages of using the most popular social media tools. Ideas for making customers and prospects aware of your social media presence. Best practices and guidelines for using social media and an overview of the challenges and solutions involved in starting out in social media marketing. Presented in the Business Partner Cafe Room 3 on Tuesday, June 8 11:30-12:30, this one time session is a must see. To register, send an email to: email@example.com SUBJECT: Social Media Registration, please include your email address.
Web Marketing: "Reaching your IT audience in a Cluttered Media World." Presented by one of IBM's premier Web marketing firms: Tech Target
The flow of data across IT departments now requires a more intelligent marketing approach to reach your target audience. We'll talk about the top technology spending areas for 2010 based on 956 active IT management professionals who responded to a new purchase intentions study. Business drivers like compliance and data growth are dictating technology choices -- Virtualization as a "change factor" impacting technology decisions across IT and security the focus of 4 of the top 7 projects based on the 2010 IT Priorities survey. This is a session you need to attend to grow your business: Presented in the Business Partner Cafe Room 3: June 7 at 4:00-5:00PM, June 8 at 4:00-5:00 PM and a lunch and learn ( bring your own) on June 9 at 11:30AM-12:30PM. To register, send an email to firstname.lastname@example.org
SUBJECT: INTERNET MARKETING REGISTRATION, include your email and the time of your preferred session.