Day Two of IBM Innovate about to start.
Day Two of Innovate offered another jam packed day of IBM executive speakers and special guests. The theme was around IBM's campaign of building Smarter Products for a Smarter Planet. This theme dovetailed nicely with the presentation from UPS on Day one on sustantability. Following are the Day Two highlights.
Keynotes — Smarter Products for a Smarter Planet
Keynote presentations from Jon Iwata, Steve Mills, Syd Kitson, Meg Selfe, a client panel, and Scott Hebner made for an interesting and informative keynote session.
How Software Changes Everything
During his keynote, Jon Iwata, Sr. Vice President IBM Marketing and Communication, provided an in-depth view of how software is changing the ways in which we work and enhancing how we live. These changes are happening across all industries – from neo-natal care in smart hospitals to food management on smart farms. Jon introduced the novel concept of 'smart dust' – a description of microprocessors, which are so ubiquitous and cheap that they are effectively cost-less and will form the basis of a Smarter Planet.
Customer Case Study: Sid Kitson from Babcock Ranch
Our featured guest, Sid Kitson from Babcock Ranch followed Jon. Babcock Ranch (pictured on the left) is envisioned as the city of tomorrow and Sid shared with Innovate attendees how thinking big about their endeavor is resulting in an entirely green residential and commercial community with a state-of-the-art infrastructure for services including energy, telecom, education, water and safety. The new city of Babcock Ranch is a hub of innovation, drawing on the best thinking in conservation, community and urban planning, as well as on advancements in transportation systems, energy efficiency and sustainability. The Babcock Ranch city planners will use IBM Rational Focal Point software to coordinate engineering and construction, economic development, and help manage the complexity of building a smart city. The city of Babcock Ranch will ultimately include 6 million square feet of retail, commercial, office, civic and light industrial space. The entire city will be wireless, internet enabled, and an ultra-high-capacity digital pipeline will support the use of current and emerging technologies.
"We've joined forces with IBM to drive the convergence of physical and digital technologies necessary to our success," said Syd Kitson, Chairman and CEO of Kitson & Partners. "This partnership will allow us to design a comprehensive 'system of systems' architecture for the city of Babcock Ranch, with all components interconnected and mutually supportive."
The Babcock Ranch presentation was one of the most popular presentations from Innovate stirring up meaningful discussions throughout the day, and hundreds of Tweets in the Twittersphere.
What Innovation Means for Software and Systems
After Sid, Meg Selfe, IBM VP of Embedded Systems, brought all of these innovative ideas back to what this really means for software and systems delivery, sharing IBM’s philosophy and capabilities for integrating software, services and hardware to help customers improve the quality of their software projects while reducing the time it takes to delivery products that incorporate mechanical, electronic and software technology. Meg was joined on stage by a cross-industry customer panel that shared their real life IBM software solution use-cases. The audience enjoyed the lively exchange among the panelists.
Closing: IBM Software Strategy
In close, Steve Mills, Sr. VP and Group Executive, Software Group, closed the keynote sessions by providing a rare glimpse into the IBM software strategy – and how IBM can serve as a resource to customers. He discussed both the challenges and opportunities that software presents, and believes that businesses should be run by their own process and not by the applications themselves. As Steve says, “if you write your code well, it lives forever.”
Good to know! :)