Yesterday's Innovate General Session featured keynote presentations from IBM executives:
- Scott Hebner, VP Rational Marketing and Channels
- Danny Sabbah, General Manager, Rational Software
- Harish Grama, Vice President, IBM Software Group
- Robert LeBlanc, General Manager, Application and Integration Middleware Software, IBM Software Group
In case you missed it,or even if you were there, here are the highlights:
The Innovation Agenda
Scott Hebner (pictured on the left
) delivered the software-driven innovation agenda opening day presentation. “Software is the invisible thread of innovation,” he told Innovate attendees. Scott's presentation made us all aware that software has become absolutely vital—integral—to the execution of business processes. In today's fast paced business environment, software makes a business hum and keep pace with the rate of business change. Click here
to watch a summary of Scott's keynote. Customer Success Story
Eaton VP and General Manager, Dimitri Kazarinoff, and UPS’ Environmental Fleet Manager, Robert Hall, discussed how Rational software is helping Eaton provide a new generation of energy efficient trucks for UPS. Eaton used IBM Rational model-driven development to generate part of the software for UPS hydraulic-hybrid trucks.
Rational software is at the heart of this ‘smart product’ — the world’s first hydraulic hybrid delivery vehicle. This innovative technology has been shown by the EPA to improve fuel efficiency by an amazing 60-70% and reduce CO2 emissions by 40%. The results for Eaton and UPS of using the Rational Platform have been smarter business processes, increase response time and sustainable business processes. As Robert Hall noted, "Corporate responsibility can drive innovation via sustainability
Dr. Danny Sabbah introduced the concept of “econometrics” — a foundation for managing software and systems delivery as a dynamic business process that helps companies reduce cost and risk while achieving greater levels of innovation and improved return from their software investments. Effective software and systems delivery is a strategic business mandate that can differentiate companies and re-shape entire industries. Dr. Sabbah discussed how automated
healthcare systems can enable faster patient response systems enabled by software. In closing, Dr. Sabbah urged companies to look at the business outcomes of their software and systems delivery. At the end of the day, Businesses need a formula of efficiency, quality and productivity to achieve software econometrics.
The Rational Dashboard
Harish Grama updated the audience on the Rational executive dashboard. This innovative management system leverages Rational tools to add value to the Rational business strategy. Through this tool IT management succeeds in measured improvements in software delivery through effective organizational collaboration, automation, and reporting.
Robert LeBlanc focused on how the emerging IT delivery model of cloud computing and integrated solution stacks can significantly reduce IT costs while increasing flexibility to improve workload optimization and the delivery of services. LeBlanc noted, "There is more software in a car in 2010 than the first NASA space shuttles." His analogy drove home Hebner's original point on how the invisible thread of software, and innovation powered by software, connects all of us.