Pictured: The Business Partners take their seats for the Business Partner Development Day pre-conference at IBM Innovate.
The IBM Innovate 2010 conference got off to an energizing start with Business Partner Development Day on Sunday June 6th. A big thank you to all our Business Partners who attended the conference, and those who were not able to join us in Orlando on Sunday (but followed us on Twitter
and read this blog!) This year 300+ Business Partners registered for the Business Partner Development Day exceeding all past Business Partner days to date! "It was great to see such a large number of partners," says Gary Evee, Rational Business Development. "Year over year we continue to grow the Business Partner community and the quality of our Business Partners. The Business Development Day was very well received and the feedback we heard was phenomenal. "
One of the things that made Business Partner Day so special was the line-up of IBM Executives who participated and spoke. The all star line-up included these presentations:
- "Welcome" Mike Loria, VP, Business Development, Rational. Mike welcomed the full house of Business Partners from around the world to the half-day of activities.
- "Selling to Market with Rational" Steve Robinson, VP WW Sales, Rational . Steve discussed Rational strategy focused on Enterprise Modernization, IT Software, & Embedded Systems. Steve encouraged the Business Partners to use the conference to " build your network and grow your skills."
- Partnering with IBM - A Mutually Beneficial Relationship " Sandy Carter, VP, WW SWG Business Partner Sales. Sandy Carter took the stage at Innovate to welcome Business Partners and to take them through changes made in the program as a result of comments from Business Partners. Sandy asked the Rational Partners to raise the roof with a cheer and they obliged! An avid social media fan, Sandy gave the audience the Twitter conference hashtag, #ibminnovate, and encouraged them to tweet on their reactions to the conference. She also spoke about the importance of Business Partner education and certification via the Cloud Workshops and Software Value Plus.
Pictured: IBM VP of Channel Sales , Sandy Carter, addresses a full house at IBM Innovate at Business Partner Development Day.
- "Innovation is the Name of the Game" presented by Harish Grama, VP Product Development. Harish gave the Business Partners the inside scoop on new product developments and features.
Pictured: The Rational Business Partner team, from left Shaun Jones VP IBM WW Channel Marketing , Brett Hansen, Director, Rational Pipeline and Stephanie Blakely WW Channel Marketing Manager.
According to IBM Vice President - WW Business Partner , Midmarket and RLM Marketing, Shaun Jones, "Our Rational Business Partners are essential to our success. Rational Business Partners deliver a significant contribution to our bottom line. One of the best parts of my job is heading to conferences like Innovate to meet with Business Partners from all over the world to hear their feedback on our programs. In my travels and meetings, I have found the Rational Business Partner group is unique for their enthusiasm and their entrepreneurial spirit. This is a very nimble group of Business Partners."
The entire day of June 6th at Innovate was devoted to presentations from IBM Executives designed to help Business Partners maximize profits by doing business with IBM. This year's special Business Partner Development Day was designed to help Business Partners learn about new programs, products and selling techniques. Shaun notes, "We've added new Internet Marketing programs this year and Sales Plays to help our Business Partners create demand in a sluggish economy. Despite the challenges, our Business Partners continue to succeed and sell." Business Partners should take advantage of all the new IBM Rational Business Partner incentives
(North America) offered to help them sell, including special mid-market incentives. Click here
, to learn more.
Another highlight of the Innovate Business Partner Development Day was the announcement of the winners of the annual Rational Business Partner Awards. This program recognizes Business Partners who have demonstrated excellence in delivering impressive business value solutions to our clients based on their integration with IBM Rational software. Drum roll, please...the winners are:
Pictured: The official announcement of the Rational 2010 Business Partner Awards at the Innovate conference.