When it comes to demand generation, you don't have to go it alone. There are a TON of demand generation resources out there on the PartnerWorld website to help you build a strong pipeline.
Sometimes though, that can be a challenge in and of itself -- how do you separate the good from the great? I recently sat down with Shaun Jones, Vice President of Software Business Partners & Midmarket Marketing for IBM. He told me about the top five resources that he thinks IBM Business Partners should be leveraging for demand generation as we move into the second half of the year. We created this short video to help you learn a little bit about them, so take a look.
If you are interested in learning more, here are the direct links to the resources:
(I'm not giving you the names -- you have to watch the video!)