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IBM Connected Customer Forum
Sruthi Krishnan 270006CBVQ email@example.com | | Tags:  retail smarter-commerce customer software
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IBM’s recent CMO+CIO Leadership Symposium in Sydney revealed how the interplay between marketing and technology leaders has become critical to business competitiveness. Yet a survey at the event found that just 12% of CMOs and CIOs were effectively collaborating to understand their customers as individuals.
IBM will be holding a Connected Customer forum in Sydney, Melbourne and Auckland. This forum takes a closer look at strengthening collaboration between marketing and IT to deliver relevant and personalised experiences across all marketing channels. You’ll hear how companies are engaging with ‘connected customers’ who know more, demand more and expect to be treated as individuals.
8:30am - 1:30pm
For more information and to register visit: ibm.com/software/au/connectedcustomer2013
I look forward to seeing you there!