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Can we make a decision based on a single piece of the puzzle or do we need to understand the context of where it belongs?
The word context gets thrown around a lot. Essentially, we want to know how can we look at all things around something to better understand that "thing". How can organisations do that in real time? When organisations want to be really responsible (and really competitive) they want to be able to say "now that I have learned this, how does it relate to what I already know?”.
Jeff Jonas, IBM Distinguished Engineer, talks about context in this very short yet powerful video.