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Using data to personalise your messages
Matthew Camack 270006N5KY firstname.lastname@example.org |
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I meet with a lot of marketers who want to know, in practical, real-world ways, how to use technology to transform the way they market their brands.
It’s a key part of my role with the IBM Enterprise Marketing Management Centre of Excellence.
So we’ve produced a ‘Day in the Life’ video about a marketer faced with exactly that kind of challenge, who decides to utilise the IBM Marketing Centre – an all-in-one, cloud-based, digital personalisation and marketing execution engine designed to maximise the returns from every marketing dollar.
Take a look at the video for yourself to obtain a better view of the features and benefits of this integrated, modular, high performance solution.