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Under Cloud Cover: How leaders are accelerating competitive differentiation
Bill Papadopoulos 2700073U4B firstname.lastname@example.org | | Tags:  iaas transformation aas cloud c-suite saas innovation leadership
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Many vendors are seeking to differentiate their Cloud solution from that of their competitors by taking the conversation in a distinctly technical direction, leading some people to think that cloud computing is merely an IT obsession. Business leaders, however, disagree.
In a recent report by the IBM Centre for Applied Insights, the ways that organisations are using Cloud computing have been captured. With an even split across business and IT functions, industries, and organisation size, the study provides some interesting observations about how business leaders are accelerating competitive differentiation.
One out of five organisations has discovered a secret source of competitive differentiation. It allows them to serve customers in new ways and re-imagine their business models. It can help surface valuable insights from their data and transform how they make decisions. It enables them to tap expertise from across their entire ecosystem. What’s their secret? It’s cloud computing – their engine for growth.
I encourage you to access the report for yourself and would welcome a discussion with you about how your organisation is tapping into the power of Cloud.