Welcome to the Business Insight blog, your all access pass to the very best thought leadership, information and tools for creating smarter business strategies and practices. You'll discover a broad range of resources including real-life case studies, insightful analyses, blogs, articles and ideas from leading experts in diverse industries.
|The IBM Business Insight Channel||IBM for Midsize Businesses|
|Most recent||Most recommendations||Most comments||Most visits|
The changing face of today’s customer
Mike Handes 270006N5GN firstname.lastname@example.org |
0 Comments | 828 Visits
Everyone agrees the extent to which consumer behaviour has changed over the past decade is nothing short of extraordinary. And those retailers who adapt quickly to the changes are more likely to thrive, while the laggards struggle to recover.
What’s less clear, however, are the most effective ways to go forward.
To gain a deeper understanding of the changing landscape and to help chart the road ahead, IBM’s Institute for Business Value surveyed 26,000 shoppers in 14 countries.
The result was the Transactions to Relationships report. It revealed how consumers perceive and interact with retail channels today, and identified three key trends that are threatening to fragment hard-earned customer loyalty.
To explore the three trends for yourself, and to learn how you can deliver a superior shopping experience across multiple consumer touchpoints, take a look at the Transactions to Relationships report.
Click HERE to to download the report.