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Social Media and Organisational Collaboration
Mia Bassi 270005CQ81 firstname.lastname@example.org | | Tags:  bassi communications_collaborat... organisational social collaboration mia media
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In my previous post I touched on how to determine the right social media platform for B2B practices. Now I'd like to help you define your social media strategy for more effective communication and collaboration with internal and external stakeholders.
Using internal social media tools to enhance networking and employee collaboration can be of vast benefit to the social landscape of the organisation within which the tools are embedded. Social networking and social media can not only assist an organisation in helping support and grow relationships between its employers and employees, it can also help to transfer, share, retain and enhance organisational knowledge, core competencies in addition to creating a collaborative and connected networked organisational culture.
However, before implementing an internal social media network the owners of the organisations internal and external social media strategies need to take a few factors into consideration:
a. Will the people/audience (who are intended to use social media and networks) actually uptake the tool and will it be deemed a benefit to their job/role?
b. Will this impact their current job in a negative and or positive way and what will these perceived impacts be?
c. Will the change via the implementation and uptake of these tools be tolerated and supported by the organisation?
d. Do users need education/training programs on the use/intent of these social media tools?
e. What existing processes will be impacted through the use of social media tools e.g. regulatory/compliance issues, privacy, non-disclosure agreements etc?
7. Finally, it is important to consider how the success of social media networks will be measured and whether any key metrics or attributes need to be developed and considered e.g. greater retention, enhanced employee satisfaction, cross business unit reporting etc.For more insights into IBM Social Business solutions, visit the collaboration solutions page for Australia or New Zealand.