Welcome to the Business Insight blog, your all access pass to the very best thought leadership, information and tools for creating smarter business strategies and practices. You'll discover a broad range of resources including real-life case studies, insightful analyses, blogs, articles and ideas from leading experts in diverse industries.
|The IBM Business Insight Channel||IBM for Midsize Businesses|
|Most recent||Most recommendations||Most comments||Most visits|
Smarter Marketing with Smart Partners
Karinda Alpert 2700074Q65 firstname.lastname@example.org | | Tags:  ibm smarter-marketing marketing
0 Comments | 8,890 Visits
A consistent theme is ringing true with marketers at organisations of all sizes throughout Australia and New Zealand: the complexities and challenges associated with data explosion, social media, shifting customer demographics and global competitive pressures.
With the need to confront these challenges established, what options exist for the CMO / Head-of-Marketing to better understand, prepare themselves and respond?
The best option is a solution partner. Someone with a unique set of assets and experiences that can make your marketing transformation, quick and seamless. In this new digital economy – we call the “Era of Smart” – IBM’s Smarter Marketing Accelerator can help CMOs navigate this transformation by:
How could your organisation benefit?