Welcome to the Business Insight blog, your all access pass to the very best thought leadership, information and tools for creating smarter business strategies and practices. You'll discover a broad range of resources including real-life case studies, insightful analyses, blogs, articles and ideas from leading experts in diverse industries.
|The IBM Business Insight Channel||IBM for Midsize Businesses|
|Most recent||Most recommendations||Most comments||Most visits|
Marketing should be a conversation
Steven Preston 270006N5HY firstname.lastname@example.org |
0 Comments | 688 Visits
If your business wants to transform indifferent, uncommitted customers into vocal brand advocates, then our latest eBook about interactive marketing should be your guiding asset.
The insights, strategies and tactics in this comprehensive resource will help you discover how to use interactive marketing to engage each customer in a two-way conversation that:
(i) Builds upon their past behaviours;
(ii) Adapts according to current behaviours, including the customer’s reaction to each new message;
(iii) Adjusts according to the wider commercial context;
(iv) Delivers the most compelling message to the customer, via the most effective channel, at the most appropriate time.
Ready to develop deeper customer relationships, improve your marketing results, and increase the accountability of your marketing investments? Then download our Interactive Marketing eBook now.
Click HERE to download the eBook.