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Mia Bassi 270005CQ81 firstname.lastname@example.org | | Tags:  business social audience pinterest b2b engagement communications_collaborat... collaboration
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Pinterest is a promotion mecca for retailers that offer visually appealing consumer goods such as clothing, accessories, jewellery, food and home décor. However, for those organisations that don’t offer aesthetically oriented goods and services, incorporating Pinterest effectively into its social media strategy requires some creative consideration in order to achieve the associated benefits of creating brand awareness through the virtual pin boarding network. The first objective should be to define your audience; determine who you want to engage with and what sort of engagement you want to encourage through your Pinterest network. Once your target engagement audience is defined it will make it easier to connect with the right individuals/groups and also enable your organisation to engage with your pre-existing networks. Furthermore, it also ensures that the type of content you place on your Pinterest page is targeting your key audience.
Once the audience is defined, strategising the type of content you want to pin can be undertaken. The objective of Pinterest is for its users to share and re-pin images which fit the themes/objective of the pinboards they create. As a business it is important to create pinboards with content that is engaging, relevant, interesting and informative, all the while ensuring that it effectively promotes your organisation's brand and creates further awareness by encouraging re-pins. For B2B content a number of different approaches can be considered for your organisation's pinboard: