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Effective Analytics in the SMB Market: Delivering Measurable Business Results
Nick Cater 270005CQ9P firstname.lastname@example.org | | Tags:  strategy analytics optimisation swg business smb intelligence nick cater bao data aberdeen trends
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Consistently within Business Analytics we are demonstrating that by delivering actionable insights from relevant information, to people throughout an organisation, when and where they need it, delivers better business outcomes through improved decisions. IBM’s own research through the recent 2012 CEO study, and IBM Institute for Business Values 2011 “Analytics: The widening divide” has demonstrated that those organisations that use analytics consistently outperform those that lag behind. These global studies often include a diverse range of participants, from large global corporates, to smaller organisations.
The following article from the Aberdeen Group, supports the view that those that use analytics effectively outperform the market, with their own independent market analysis. But this research is perhaps even more relevant to the New Zealand context as it focuses solely on the SMB Market.
To read the whitepaper on Aberdeen's Sector Insights, please click here.