Welcome to the Business Insight blog, your all access pass to the very best thought leadership, information and tools for creating smarter business strategies & practices. You'll discover a broad range of resources including real-life case studies, insightful analyses, blogs, articles and ideas from leading experts in diverse industries.
|The IBM Business Insight Channel||IBM for Midsize Businesses|
|Most recent||Most recommendations||Most comments||Most visits|
Connecting with the connected customer
Mike Handes 270006N5GN firstname.lastname@example.org |
0 Comments | 211 Visits
The rate at which customers are becoming connected via technology can only keep increasing. Enterprises must therefore adapt how they do business, or face being left so far behind they can never make it back.
How business operations need to be adapted for ‘the connected customer’ can be analogised in the following way:
If you met a customer face to face, you’d greet them with an easy smile and a “Hello,” and you’d try to make the interaction and ongoing discussion personal and specific to them and them alone.
Delivering effective marketing messages these days needs to be just like this. Having a personalised connection that transcends any single channel sets the stage for enduring, two-way interactions that facilitate customer longevity and greater share of wallet.
But creating personalised connections with a customer time and time again is a lot easier said than done – especially with shrinking operating budgets, rising customer expectations, increased competition, and the sheer volume of customer engagements digital technology has made possible.
So it’s hardly surprising many organisations now believe that, to operate efficiently, they have no choice but to sacrifice the quality of the customer experience.
This is, however, not their only option. Powerful, positive solutions exist that can help organisations deliver tailored, high-calibre experiences to today’s demanding customers, cost-effectively and across multiple mediums.
To learn more about how you can connect with the connected customer, access this eBook series via the following link HERE.