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Cloud 100 Stories
Victoria Hayman 270007CSJ3 firstname.lastname@example.org | | Tags:  iaas saas story-telling cloud transformation case-study
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With my background in communications, marketing and strategy I’ve long realised the power of storytelling in fuelling business model innovation. For envisaging what could be, influentially conveying an idea to key stakeholders and engaging people with an idea, storytelling is certainly a critical part of the recipe.
One of the most significant developments that is driving business model innovation, for customers of all sizes, is cloud computing. At the same time that industries and professions are being remade by data, the information technology infrastructure of the world is being transformed by the emergence of cloud-computing – that is, the delivery of IT and business processes as digital services.
With this said, however, what do the outcomes of organisations who have leveraged the power of the cloud look like? How are they experienced by customers, staff, fans, advocates, corporations? What are the possibilities?
At IBM, we have a rapidly growing library of cloud insights, expertise, best practice cases – and we’d like to share 100 of our best stories with you.
How could the cloud transform your organisation?